.
Correct me if I am wrong but this is going to be an
AM/MW (Only) Receiver. It will NOT have any FM and
Shortwave Coverage.

That is correct.
.
The Eton E1 Receiver with XM Satellite Radio should
be at a price multiple of 2X to 3X of the price that
your AM/MW Receiver will be selling.

In an ideal world, that would be great. Unfortunately, a general coverage
receiver doesn't cost much more to make than the MW receiver, especially
with those wideband front ends that manufacturers seem to be using these
days.
Materials cost for this unit is at the 160 dollar mark. Labor adds another
50 dollars.
Typically, you want to shoot for a selling price of 2 to 3 times the
materials cost. This ratio would price the receiver out of the market. SE is
shooting for a 300 dollar price tag. They wanted to go for 350 dollars, but
I explained that this price point is too close to what the Eaton radio will
be selling for.
Expect it to be quite out of the ordinary as far as performance is
concerned. I am using a doubly-balanced diode ring mixer as the 1st mixer.
The conversion loss is low enough that an RF amplifier is not needed for
good performance.
We'll see how it all falls out.

Pete
.
All things consider and if history repeats itself your
AM/MW Receiver should be on the market well before the
Eton E1 Receiver with XM Satellite Radio.
.
waiting and hoping ~ RHF
. . . . .