"Telamon" wrote in message
...

I was surveyed once by a local rock FM station that had a top 40 format.
The wanted to know what music format I listened too.

There is lots of bad research in all fields. the fact that the station
identified itself is a good clue... introducing the name of the client
creates respondent bias that is capable of ruining the responses.

Classical music was
not one of the choices. Talk radio was not one of the choices either.
They wanted to know what mix of rock music I favored of older music from
the 80s and 90s and current hits. I told them I was tired of hearing the
old hits and dont ever want to hear them again. The new music was more
interesting but not my preference.

It sounds like they were, very badly, trying to qualify respondents for a
phone call out music test. In such cases, only certain combinations of
stations are of interest, and screening does occur. This sounds like they
did not know how to do this right.

She wanted to argue with me about
what I did listened too. The question moved on to if I was to listen to
KXXX what mix would I prefer. Good example of outcome based marketing
dont you think. I didnt fit into their listening survey so they would
make me fit. I just hang up the phone went they call now.

Generally, this only works if they play you mix samples, as there has to be
a common ground to evaluate all responses against. Usually, a variety of
"pods" representing a mix will be played, and the respondent scores them on
a scale.

In article ,
"David Eduardo" wrote:

"Telamon" wrote in message
...

I was surveyed once by a local rock FM station that had a top 40 format.
The wanted to know what music format I listened too.

There is lots of bad research in all fields. the fact that the station
identified itself is a good clue... introducing the name of the client
creates respondent bias that is capable of ruining the responses.

Classical music was
not one of the choices. Talk radio was not one of the choices either.
They wanted to know what mix of rock music I favored of older music from
the 80s and 90s and current hits. I told them I was tired of hearing the
old hits and dont ever want to hear them again. The new music was more
interesting but not my preference.

It sounds like they were, very badly, trying to qualify respondents for a
phone call out music test. In such cases, only certain combinations of
stations are of interest, and screening does occur. This sounds like they
did not know how to do this right.

She wanted to argue with me about
what I did listened too. The question moved on to if I was to listen to
KXXX what mix would I prefer. Good example of outcome based marketing
dont you think. I didnt fit into their listening survey so they would
make me fit. I just hang up the phone went they call now.

Generally, this only works if they play you mix samples, as there has to be
a common ground to evaluate all responses against. Usually, a variety of
"pods" representing a mix will be played, and the respondent scores them on
a scale.

Thanks for responding to this I'm learning a lot about broadcast
marketing. This radio station that called was one of these 40 or so
rotating hits FM stations and they wanted people at work to listen to
them all day long in the background. That's the idea anyway.

Even if it was music I wanted to listen to that is not a long enough
list of songs for me. Rotating 40 tunes of a few minutes of each means
you go through the list something like every couple of hours so during
the workday you would hearing the whole list several times a day. Since
this list changes slowly over time it would be way to repetitive for me.
I can't fathom why people would want to listen to such a short list day
after day. This would be torture for me to listen to after a few days
even if I liked all the tunes to begin with.

Are broadcasting stations going to longer lists of tunes now that people
have appliances like IPOD's that can store many albums of music?

--
Telamon
Ventura, California

"Telamon" wrote in message
...

Are broadcasting stations going to longer lists of tunes now that people
have appliances like IPOD's that can store many albums of music?

Good question. This is not a simple issue.

An iPod has "my favorite songs" on it. A radio station tries to have
"everyone's favorite songs" on it. So, to get consensus songs, the list is
shorter because I may love what you hate!

The younger the listener, the shorter the list. I do see stations appealing
to adults trying to add variety, but nothing like 1000 song iPod
collections.