In article ,
"David Eduardo" wrote:

"Telamon" wrote in
message

.com...
In article ,
"David Eduardo" wrote:

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


You can convince neither of us, as the listening figures show
only minute erosion over historical levels. Today, average
individual listening is 20 hours 15 minutes a week. In 1950,
during the freeze, listening was 21 hours. In 1970, about 94.5%
of Americans listened to radio. today, the figure is between
93% and 94% in every US market.

So, effectively, the only direction to go is down.

Hopefully your clients read the Wall Street Journal and are
starting to wake up to the fraud that you are.

The sector of radio I am in has reported double digit growth in
each of the last 10 years, and should do the same this year. In
fact, that same sector has about 25% higher radio usage than "the
rest" of the market.

What sector and demographic is that?

Hispanics.

Well, that certainly makes sense in southern California. I've seen
stations go to Spanish language format in the past few years but not
lately that I have noticed. You expect this trend to continue or has it
settled down?

--
Telamon
Ventura, California