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Old April 1st 06, 01:45 AM posted to rec.radio.shortwave
David Eduardo
 
Posts: n/a
Default Know your listener/market


"Michael Lawson" wrote in message
...

"David Eduardo" wrote in message
et...

There is no such facility. Never has been. When out of market talent

is used
to voice track specific shifts, the only thing sent to the station

are the
voice "clips" which are sent over a WAN from one digital workstation

to
another. The clips are played, along with music, local commercials,

and
whatever else the local station does, in each market.


Sounds to me like you described the scenario
perfectly. It's all run remotely, only minimal
staff is needed at the site to keep things running.


No, the stations are run locally. they play thier own locally researched
music lists, their own commercials done by thier own local traffic director,
and are usually live in most dayparts, using voice tracking to do
non-critical dayparts, like overnghts and weekends. One shift may be done by
a fulltimer in one bigger market, and another by someoen in a totally
different market. There is no central place wehre formats are assembled
(except for satellite delivered formats, which run in very small markets
mostly)

The local station is significantly staffed in every case, with a manager,
engineering, sales management, traffic, jocks for most shifts accounting,
promotion and street team, office staff, lots of sellers, etc. Al most all
commercial production in smaller markets is done locally (in LA, for 4
formats, we have 150 employees... in McAllen, for 2 fomrats, we have over
40.

Here's a story on their recent move to a newer
studio around town:

http://www.enquirer.com/editions/200...iz1aclear.html


With 40 studios, one would assume they have lots of live and local shows,
and lots of local production and imaging to do. This article dis-prooves
your point. Because Cincy is a large market, they can have each of thier
talents do voice tracking for another station or two, and send them out of
that facility. Howeve, to do 4 stations in LA, we have 18 studios and
production bays, and are building more. we do not do any voice tracking at
all.

More stations were voice traced in the 70's than today, as a percentage of
total stations... we just called it by a different name then.

They had to sell it when Jacor and Clear merged, as it put them over

the
maximum locl market cap. This happened in about 20 markets, in fact.


No, it was before then, back when you were
allowed to only own one FM and one AM
station in a market.


So, what is the difference. If two companies combien, and are over the
limits, they have to sell the excess. That is normal.

Of course, they sold it after
they converted the format to country, so they
wouldn't have any competition.


What prevented the owner from flipping back? Or another station form
changing? There are no restrictions on format changes in the USA:


The new owners changed it back 3 years later
when the country format wasn't selling. Jacor
tried to buy it then, but was rebuffed. Jacor
then signed a deal to program a small third station
with that station's owners, and programmed
a similar format two the first two stations. The
attrition between the three competing stations
caused the owners of the station that Jacor wanted
gone to change formats and sell the station. Then,
the third station changed format to keep from
drawing listeners from their big rock station.


So? That is competition. Normal. I did the same sort of thing in the 60's
when I would pick up an extra station and use it as a competive tool to
protect my other stations. There is nothing new about this. It is like Time
Magazien seeing there was a market for gossip news and not wanting anyone
else to take the major share, thus launching People.


And they took
the best DJs, too.


Maybe they _wanted_ to continue to work for the company. If they

didn't,
they could have resigned and been hired elsewhere. There are no

slaves in US
radio.


Tsk tsk. There are no slaves anywhere, last
I checked. I presume that like anywhere else
there's a merger, there is a "Black Monday"
when heads roll and some few people are
allowed to keep their job if they join the
new company.


I have been through 3 mergers at one company over the last 12 years. There
were ZERO firings at the closing. In fact, in each case, the stated reason
for the merger was to gain access to our people, talent and experience...
and revenue generating abilities The ones that occasionally get fired are
the top, top management which is sometimes duplicated. But that is not that
common either.

In a merger, the old company IS hte new company. The two unite; that is what
"merger" means. Generally, there are no extra people. If both companies had
stations in the same market, only duplicated positions are sometimes
eliminated, but usually the work load can not be reduced.

Otherwise, the new owners
might decide to "go in a different direction"
and can the lot of them. Having survived
several Black Mondays myself, you're just
relieved to have a job.


I have never seen a merger or major acquisition in radio where there was a
wholesale dismissal of people on closing. In fact, most of what is paid for
a radio staiton is for the intellectual property and billing, and only about
5% is for plant and facilities. Only when a very bad station is bought to
totally reformat it would there be a house cleaning, but to have it happen
at multiple staitons is nearly unheard of. These turnarounds are exceptions,
where the buyer is only interested in the frequency, not the billing. An
example would be HBC's LMA/purchase of KSCA in LA, in 1997. The AAA format
could barely get a 1 share, and the station had been a losing dog for
decades. It was sold, and went Spanish. All the air staff was let go, as
well as promotions and copy and such, but that was because the station was
doing so badly. In most cases, staitons are bought for thier ongoing value.



  #2   Report Post  
Old April 1st 06, 02:13 AM posted to rec.radio.shortwave
 
Posts: n/a
Default Know your listener/market

TCM needs to Fire that fat sloypy goofy looking robert osborne .That fat
goofy lookin freak doesn't know Jack Shyte about how to pick good movies
to watch on tv.My little doggy,she can do better than that.Sometimes,she
will watch (for a few minutes) the same kinds of old,old black and white
movies I like to watch on tv.I am sort of but not really watching The
Man From Snowy River on tv on the FMC channel,but the color hurts my
eyes.I am fixin to turn that crap off.
cuhulin

  #3   Report Post  
Old April 1st 06, 08:46 PM posted to rec.radio.shortwave
Michael Lawson
 
Posts: n/a
Default Know your listener/market


"David Eduardo" wrote in message
. com...

"Michael Lawson" wrote in message
...

"David Eduardo" wrote in message
et...

There is no such facility. Never has been. When out of market

talent
is used
to voice track specific shifts, the only thing sent to the

station
are the
voice "clips" which are sent over a WAN from one digital

workstation
to
another. The clips are played, along with music, local

commercials,
and
whatever else the local station does, in each market.


Sounds to me like you described the scenario
perfectly. It's all run remotely, only minimal
staff is needed at the site to keep things running.


No, the stations are run locally. they play thier own locally

researched
music lists, their own commercials done by thier own local traffic

director,
and are usually live in most dayparts, using voice tracking to do
non-critical dayparts, like overnghts and weekends. One shift may be

done by
a fulltimer in one bigger market, and another by someoen in a

totally
different market. There is no central place wehre formats are

assembled
(except for satellite delivered formats, which run in very small

markets
mostly)

The local station is significantly staffed in every case, with a

manager,
engineering, sales management, traffic, jocks for most shifts

accounting,
promotion and street team, office staff, lots of sellers, etc. Al

most all
commercial production in smaller markets is done locally (in LA, for

4
formats, we have 150 employees... in McAllen, for 2 fomrats, we have

over
40.


However, the net product is remarkably the same
coast to coast, which is part of the problem.

http://www.enquirer.com/editions/200...irs_sound.html

Here's a story on their recent move to a newer
studio around town:

http://www.enquirer.com/editions/200...iz1aclear.html


With 40 studios, one would assume they have lots of live and local

shows,
and lots of local production and imaging to do. This article

dis-prooves
your point. Because Cincy is a large market, they can have each of

thier
talents do voice tracking for another station or two, and send them

out of
that facility. Howeve, to do 4 stations in LA, we have 18 studios

and
production bays, and are building more. we do not do any voice

tracking at
all.


Actually, there are very few live and local shows.
WLW has them, as does 1360 Homer, but outside
of the morning shows (and Jerry Springer on the
Air America outlet), not much is done other than
standard DJ clips.

More stations were voice traced in the 70's than today, as a

percentage of
total stations... we just called it by a different name then.

They had to sell it when Jacor and Clear merged, as it put them

over
the
maximum locl market cap. This happened in about 20 markets, in

fact.

No, it was before then, back when you were
allowed to only own one FM and one AM
station in a market.


So, what is the difference. If two companies combien, and are over

the
limits, they have to sell the excess. That is normal.

Of course, they sold it after
they converted the format to country, so they
wouldn't have any competition.

What prevented the owner from flipping back? Or another station

form
changing? There are no restrictions on format changes in the USA:


The new owners changed it back 3 years later
when the country format wasn't selling. Jacor
tried to buy it then, but was rebuffed. Jacor
then signed a deal to program a small third station
with that station's owners, and programmed
a similar format two the first two stations. The
attrition between the three competing stations
caused the owners of the station that Jacor wanted
gone to change formats and sell the station. Then,
the third station changed format to keep from
drawing listeners from their big rock station.


So? That is competition. Normal. I did the same sort of thing in the

60's
when I would pick up an extra station and use it as a competive tool

to
protect my other stations. There is nothing new about this. It is

like Time
Magazien seeing there was a market for gossip news and not wanting

anyone
else to take the major share, thus launching People.


Normal, yes, but if you were a listener of the losing
station, it was not fun to see your station
blown apart with the only alternative being a
station 50 miles away in another market. Or listen
to WRNO in certain parts of the day via shortwave.

Yeah, I know. Tough potatoes. But if listeners had
as much clout as the arbitron ratings imply, you'd
think that homogeneity wouldn't be the order of
the day.

And they took
the best DJs, too.

Maybe they _wanted_ to continue to work for the company. If they

didn't,
they could have resigned and been hired elsewhere. There are no

slaves in US
radio.


Tsk tsk. There are no slaves anywhere, last
I checked. I presume that like anywhere else
there's a merger, there is a "Black Monday"
when heads roll and some few people are
allowed to keep their job if they join the
new company.


I have been through 3 mergers at one company over the last 12 years.

There
were ZERO firings at the closing. In fact, in each case, the stated

reason
for the merger was to gain access to our people, talent and

experience...
and revenue generating abilities The ones that occasionally get

fired are
the top, top management which is sometimes duplicated. But that is

not that
common either.


Having been in three myself, I've seen the company
doing the buying stating that they want the people,
but then they lay off half of the development staff.
Or, in the most recent case, relocate the jobs to India
and Slovakia, and lay off most of the development
staff.

In a merger, the old company IS hte new company. The two unite; that

is what
"merger" means. Generally, there are no extra people. If both

companies had
stations in the same market, only duplicated positions are sometimes
eliminated, but usually the work load can not be reduced.


Maybe that's the case in radio, but not in a lot of
other cases. I know of a company that I used to
work for who'd use a merger as an excuse
to dump a lot of low performers on the street.

Otherwise, the new owners
might decide to "go in a different direction"
and can the lot of them. Having survived
several Black Mondays myself, you're just
relieved to have a job.


I have never seen a merger or major acquisition in radio where there

was a
wholesale dismissal of people on closing. In fact, most of what is

paid for
a radio staiton is for the intellectual property and billing, and

only about
5% is for plant and facilities. Only when a very bad station is

bought to
totally reformat it would there be a house cleaning, but to have it

happen
at multiple staitons is nearly unheard of. These turnarounds are

exceptions,
where the buyer is only interested in the frequency, not the

billing. An
example would be HBC's LMA/purchase of KSCA in LA, in 1997. The AAA

format
could barely get a 1 share, and the station had been a losing dog

for
decades. It was sold, and went Spanish. All the air staff was let

go, as
well as promotions and copy and such, but that was because the

station was
doing so badly. In most cases, staitons are bought for thier ongoing

value.

I've seen it happen several times in the Cincy area,
the most recent one being the switch of 1530 from
50's-60's easy listening to 50's-60's pop. (It's now
an Air America outlet, with all of those DJ's now
gone, too.) Most of the easy listening DJ's left or
were canned, and a bunch of DJ's who happened
to be available when 103.5 went from 50's-60's pop
to 70's pop joined the station.

Another scenario is when a station decides to go
to a talk format like Air America or the standard
conservative fare of Rush, Hannity and Co. The
DJ's aren't needed, so sayonara to the DJs.

--Mike L.


  #4   Report Post  
Old April 1st 06, 08:54 PM posted to rec.radio.shortwave
David Eduardo
 
Posts: n/a
Default Know your listener/market


"Michael Lawson" wrote in message
...

"David Eduardo" wrote in message

The local station is significantly staffed in every case, with a

manager,
engineering, sales management, traffic, jocks for most shifts

accounting,
promotion and street team, office staff, lots of sellers, etc. Al

most all
commercial production in smaller markets is done locally (in LA, for

4
formats, we have 150 employees... in McAllen, for 2 fomrats, we have

over
40.


However, the net product is remarkably the same
coast to coast, which is part of the problem.


So? The hits in America are cosat to coast hits, in most cases. Local
differences are more due to the competitive arrray than any fundamental
difference between regions and zones, so the big AC hits are the same, the
big urban hits are the same, the big CHR and country hits are the same.
Sure, each market has differing ethnicities and lifestyle groups, but the
songs played on a staiton in a specific format are going to be very similar
all over. This goes back decades and decades and decades.
all.


Actually, there are very few live and local shows.
WLW has them, as does 1360 Homer, but outside
of the morning shows (and Jerry Springer on the
Air America outlet), not much is done other than
standard DJ clips.


The "DJ clips" in Cincy are live in most cases. they are just not very long,
and are what the format requires. They are not coming from San Antonioo or
someplace else. they are live in the market. Don't you understand taht,
outside of mornings, FM music listeners do not want talk, they want music?
This is why off-prime shifts can be pre-prepared with voicetraced jocks in
smaller markets.


So? That is competition. Normal. I did the same sort of thing in the

60's
when I would pick up an extra station and use it as a competive tool

to
protect my other stations. There is nothing new about this. It is

like Time
Magazien seeing there was a market for gossip news and not wanting

anyone
else to take the major share, thus launching People.


Normal, yes, but if you were a listener of the losing
station, it was not fun to see your station
blown apart with the only alternative being a
station 50 miles away in another market. Or listen
to WRNO in certain parts of the day via shortwave.


When stations are "blown apart" it means that they were not successful. It
means they were losing money. From the mid-50's through the mid-90's, fully
half of all US radio stations did not make money, you know. Technology and
consolidation have mitigated this situation to some extent, but there are
many bad facilities and many overly-radioed markets where money will not be
made.

Yeah, I know. Tough potatoes. But if listeners had
as much clout as the arbitron ratings imply, you'd
think that homogeneity wouldn't be the order of
the day.


If a station tanks in Arbitron, and stays tanked, it changes format.

Having been in three myself, I've seen the company
doing the buying stating that they want the people,
but then they lay off half of the development staff.
Or, in the most recent case, relocate the jobs to India
and Slovakia, and lay off most of the development
staff.


That is not usual in radio, as it is hard to get those Hungarians and Sikhs
to sepak American English over the WAN to record the voice tracks. Most
radio staff is sales, which is necessarily live and local.

In a merger, the old company IS hte new company. The two unite; that

is what
"merger" means. Generally, there are no extra people. If both

companies had
stations in the same market, only duplicated positions are sometimes
eliminated, but usually the work load can not be reduced.


Maybe that's the case in radio, but not in a lot of
other cases. I know of a company that I used to
work for who'd use a merger as an excuse
to dump a lot of low performers on the street.


We are talking about radio. What you describe is far less prevalent in radio
as radio staitons can not centralize.

I've seen it happen several times in the Cincy area,
the most recent one being the switch of 1530 from
50's-60's easy listening to 50's-60's pop. (It's now
an Air America outlet, with all of those DJ's now
gone, too.) Most of the easy listening DJ's left or
were canned, and a bunch of DJ's who happened
to be available when 103.5 went from 50's-60's pop
to 70's pop joined the station.


This is normal when formats shift. But the formats shift due to the
inability of the existing one to get good ratings. This has been the case
since Top 40 was invented in August of 1952... jocks who get bad ratings get
fired. Stations that get bad ratings change format. In the end, the total
employment does not change much... but the individuals change as the formats
change. All of us in radio knew this when we started in radio. It is, like
all entertainment businesses, inherently volitile. How many TV shows get
cancelled in thier first season? the folks working on them go on to other
shows, or wait tables in Studio City or Burbank.

Another scenario is when a station decides to go
to a talk format like Air America or the standard
conservative fare of Rush, Hannity and Co. The
DJ's aren't needed, so sayonara to the DJs.


It may surprise you to know that DJs are a small percentage of station
staff. there are always more sellers than jocks, and more office staff than
jocks. And many of the behind the scenes jobs continue irrespective of the
format. There is nothing inherently bad about this... it is just part of
being in an entertainment-related business. In TV, the technicians,
accountants, managers best boys, gaffers, Foley operators and such don't get
fired. They just go on to the production company's next project. It is the
talent that moves around... just like radio.


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