"David Eduardo" wrote:


[...]

Original contact is made by pone, not mail. So you are lying or changing the
order of things.
[...]

Arbitron does not recruit by mail. Ever.

http://www.dim.com/~efricha/arbitron.gif

Next excuse?

--
Eric F. Richards,
"It’s easy to fall into the trap of thinking that the purpose of a
business is to make money. But the real purpose of a business is to
create value. While it’s possible to make money in the short run
without creating much value, in the long run it’s unsustainable.
Even criminal organizations have to create value for someone."
- Steve Pavlina, April 10, 2006

Eric F. Richards wrote:

"David Eduardo" wrote:


[...]

Original contact is made by pone, not mail. So you are lying or changing the
order of things.
[...]

Arbitron does not recruit by mail. Ever.

http://www.dim.com/~efricha/arbitron.gif

Or http://www.dim.com/~efricha/arbitron.png for usable quality


Next excuse?

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:

Arbitron does not recruit by mail. Ever.

"BE PART OF THE RADIO RATINGS!

"Whether you listen a little, a lot, or not at all, you are important.
Yours is one of the few households in your area chosen to tell radio
stations what you listen to.

"It's easy and fun to take part in our radio survey. In just a few
days, an Arbitron reasearch assistant will call with more details.
Or, here is how to get started right away:

"o Call 1-800-638-7091 and ask to speak with an Arbitron research
assistant, or

"o Enroll on line at www.enroll.arbitronratings.com by using the
following serial number (ed: deleted)

"Thanks for your help,

"/s/ Steve Morris
"President, Arbitron Ratings

"PS: Please accept the small token of appreciation we have enclosed
with the letter."


...but clearly again you know better than this letter how they
recruit.

Jeez, your idiocy never ends, does it?


As I said, they do not recruit by mail. The phone call is what decides
whether you are going to get the diary or not. There are a battery of
questions asked on the phone call, starting with the media household
question, that can ace or nix the participation. The letter is merely a
setup for the phone recruit. If you are in a cell they have filled quota
for, you are out (age, ethnicity, sex, geography). If the data for the
contact does not match the data of the contact, they nix you (to keep the
"letter" from being passed around). And so on.

Just in case you missed it... the mthodology is based on acceptance of a
person / household via the phone contact.

The letter is an experimental procedure, used to see if it will increase
participation at the time of the recruitment call. The real incentive is
sent with the diaries.

I just checked with a person at Arbitron. The MRC approved methodology is
phone contact followed by mailing of a BOX with the diary in it along
with
the incentive, phone confirmation of receipt, phone follow up after day
1,
phone follow up after weekend, phone follow-up on Thursday for completion
and mail-back.

"Eric F. Richards" wrote in message
...
clifto wrote:

David Eduardo wrote:
"Eric F. Richards" wrote...
Arbitron will never figure it out, too.

Arbitron uses a percentage of RDD calls (Random Digit Dialing) to know
prefixes. This is to pick up unlisted phones in proportion with their
presence in each metro. Some will be inactive. Some will not answer.
Some
will be faxes. So they perform enough calls to get the proper quota of
unlisted numbers to get market proportionality.

It doesn't matter that the comedian expected to get the pie in his face,
it's still funny to watch it happen.

I dunno if you mean me or him. Below I enclosed the entire text of
the letter sent to me, then having been rejected after they found out
my modem phone number wasn't my primary voice mail -- their online
registration actually told me that I wasn't the person at that number.

The flat earth society lives -- at Arbitron and in the mind of
Eduardo.

As I said, the letter is a pre-contact to "warm the welcome" when the
recruitment call is made. If anything does not match, they nix you. And that
means using a different phone, because you could have passed the letter to a
friend. In any case, the letter is an experimental technique to increase
response rates and not generally used.

"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


[...]

Original contact is made by pone, not mail. So you are lying or changing
the
order of things.
[...]

Arbitron does not recruit by mail. Ever.

http://www.dim.com/~efricha/arbitron.gif

Next excuse?

No argument. That is not a recruitment, though. It is a warm up. There are a
whole bunch of hoops you have to jump through to actually be part of the
survey.

"David Eduardo" wrote in message
. com...

"Brenda Ann" wrote in message
...

They can market them all they want. I don't know anyone personally that
will buy one.

I would not expect you would. Niether do I.. The consumer martketing just
began this monthy. It's in a very early phase.

They're just not willing to spend the sort of money to replace
something that's been working just fine for them.

What sort of money? You obviously don't know the price points of the next
wave of receivers.

And I doubt seriously that much of the general populus will want to
replace the 5-10 analog radios they already have just for a joke of a
digital signal.

A signal which sounds better, doubles the FM station count, and gives AM
decent quality. And it's "digital" which means a lot to the consumer.

You keep talking about the contours.. well, those may look good on paper,
they don't work in real life situations.

That's amusing. We have two dozen of these on the air already, and in
every case, the usable contour is greater for HD than for analog. The
biggest benefit is to major market AMs where the ambient noise level means
coverage is very limited. For FMs, we are finding a usable HD signal that
goes beyond the 64 dbu, which is where almost all rated listening stops on
analog. And rated listeners are all we care about, as that is how we make
money. And that is the way it has been of 80 years or so.

You'll learn that when people start tuning out of your stations en-masse.

Funny, but nearly all our stations were up in Winter, including the HD
enabled ones. Addin HD does not affect the ratings of the analog signal.
It just expands th epotential for the future.

I know that personally, I will never spend the money on IBOC receiving
equipment.

Since you don't even know how much it will cost in the next 18 months,
that is a ludicrous statement.

And how can you call it a ludicrous statement? It is a proper statement of
FACT. I will never purchase an IBOC device. I will never listen to an
IBOC signal. I am sick to death of having digital crammed down my throat
when it is universally inferior to analog as far as listenability. I would
much rather hear a bit of static on AM radio than the digital artifacts that
exist in AM IBOC. I'm sick of digital satellite television with artifacts
and pixelization and dropouts in even the most modest of rain storms which
would have at most produced a bit of sparkling in the old analog satellite
television. I have real world reports that the systems you push so hard do
not work in areas where analog does.

I won't spend a cent to replace something that has always worked with
something of questionable value in general and no value whatsoever to me.

Most people will feel that having twice the FM "stations" is well worht
it. One time cost, tangible gain.

Again, for most I do not believe it will be a gain. More of the same old
crap for an additional investment of any kind is not going to sway people to
buy IBOC radios. If it were so that they would do so, then the numbers for
XM and Sirius would be a lot better than they are, and they wouldn't be
trying to give away radios to get people to subscribe.

You also presume that radio stations are going to spend the money on the
additional programming sources to add to IBOC FM. I rather believe that most
stations will opt to stay with their one basic programming source.

IBOC interferes with adjacent channel stations. This is just poor
engineering, and something that would never have been allowed in the days
when the FCC was composed of engineers instead of greedy politicians.

Since there is scan evidence that the adjacents are being listened to in
the areas where the interference happens, this is irrelevant.

Whether or not anyone, in your small version of the world, is listening or
not, it's still **** poor engineering practice to splatter 2 or 3 channels
away from your own. There's no way you can possibly make a silk purse out of
that sow's ear.


I was just talking to a friend of mine on the Oregon coast who has been
listening regularly to KONA in the tri-cities on 610 for decades. He can
no longer listen to it because KPOJ 620 in Portland turned on their IBOC
and is splattering 15KHz either side of their carrier. You can do your
best to talk up this boondoggle, but most of us see it for what it is..
just another way for the NAB to screw the little guy, including the
listeners.

Actually, this was not an NAB project. The promotion of it is not NAB. The
engineering was not NAB. A bunch of group owners decided that radio had to
move into the digital domain, and financed iBiquity's early stock
offerings. Some of the early adopters are small, like UnoRadio Group, a
Puerto Rican company that is owned by a lifetime engineer who believes
this is the best hope of radio for the future.

So few people listen to far-off signals and so many will leave radio
altogether if we do not modernize delivery that this is a small price to
pay to stay off obselecence.

I think you'll find that rather than buy expensive new radios,

They will not be expensive as they roll out. My first CD player was
$1,400. My first DVD player was nearly $700. My first VHS was over $800.
My first walkman CD player was nearly $300. Now there are $19 DVD players,
$14 CD walkman players and nobody wants a VHS device.

that listeners will just turn off their radios and go to other
entertainment modes.. this is already largely the case with Ipods,
portable CD and MD players, etc.

Which have been studied and found to not compete with radio, but, in many
cases, create more radio listening. Just as 45's and cassettes and CDs
did. They are complimentary.

Most young people don't even own a radio anymore, it's too easy for them
to get the music they want, load it onto a personal portable device, and
hear what they want, when they want, without incessant DJ patter and
endless advertisements.

Radio does not program to young people. It can not afford to. Yet, 93% of
teens use radio weekly, so your data is just about totally wrong. You have
some kind of emotional reaction to this that does not allow you to see the
reality of pricing, radio usage or the "digital" phenomenon.

In case you hadn't noticed in your myopic view, young people make money,
they buy things. They also get older, and build into your narrow
demographic. I know lots of young people, and I doubt that 10% of them own a
radio. They own mp3 players. They read magazines, and buy CD's or download
mp3's based on name recognition.

"Eric F. Richards" wrote:

"David Eduardo" wrote:


"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


Since nobody answered the modem, you were NOT contacted. Your phone line
was
attempted, and discarded when it did not have a human on the other end.


Actually I was contacted -- by mail. Got the dollar bill and
everything. But when I told them it wasn't my primary phone number
they lost interest.

Original contact is made by pone, not mail. So you are lying or changing the
order of things.

Well, you better tell Arbitron that it has an imposter, then.


They also sent the dollar bill and contact information to the water
system's billing address. The water association got a big laugh over
it.

Arbitron does not recruit by mail. Ever.

"BE PART OF THE RADIO RATINGS!

"Whether you listen a little, a lot, or not at all, you are important.
Yours is one of the few households in your area chosen to tell radio
stations what you listen to.

"It's easy and fun to take part in our radio survey. In just a few
days, an Arbitron reasearch assistant will call with more details.
Or, here is how to get started right away:

"o Call 1-800-638-7091 and ask to speak with an Arbitron research
assistant, or

"o Enroll on line at www.enroll.arbitronratings.com by using the
following serial number (ed: deleted)

"Thanks for your help,

"/s/ Steve Morris
"President, Arbitron Ratings

"PS: Please accept the small token of appreciation we have enclosed
with the letter."

...but clearly again you know better than this letter how they
recruit.

Jeez, your idiocy never ends, does it?

That's how they contacted me... via letter.

dxAce
Michigan
USA

"dxAce" wrote in message
...


He's been an idiot ever since I first came across his fake name in print.
He
generally gets his ass handed to him in most every 'dicussion' he enters
into.

News to me.

How he ever made it in the field he's working in is just amazing. But then
again,
one must factor in who he's working for and who their target audience is.

Translation: you are a racist. When Univision beats 2 of the 4 major TV
networks in prime adult demos, it is hardly an audience group or a network
that you can successfully belittle. And when the same company has 3 of the
top 10 stations, including tow of the top 4, in Los Angeles, and is top 5 in
markets like san Diego, Houston, Phoenix, Dallas, Chicago, Las Vegas, San
Antonio, Miami, it is further hard to dismiss us. By the way, an industry
person who gives a "grade" on ratings performance gave us the only A+ in the
Winter Arbitrons, the only radio broadcaster to earn that grade.

What have you done lately.

Remember, he's 'HFBPO' (Hispanic For Business Purposes Only).

I grew up Hispanic. Hispanic is a culture, not a race.

That divorced Bell South woman next door (and that other woman too) I
better hurry up and finish reading the ink off of her home delivery
www.clarionledger.com news paper.I expect they will be back over
there in about six or eight or ten hours and that means I need to put
her newspaper on those concrete steps by that side door of their
house.They mostly don't read them newspapers anyway.
cuhulin

On Sun, 21 May 2006 17:13:13 +0900, "Brenda Ann"
wrote:

Again, for most I do not believe it will be a gain. More of the same old
crap for an additional investment of any kind is not going to sway people to
buy IBOC radios. If it were so that they would do so, then the numbers for
XM and Sirius would be a lot better than they are, and they wouldn't be
trying to give away radios to get people to subscribe.

XM and Sirius are doing quite well signing people up. Faster than DBS
was 5 years into their start-up. Over 10 million subscribers and
adding over 10,000 a day. Nobody's giving away ''free'' receivers
right now, AFAIK.