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![]() "Brenda Ann" wrote in message ... They can market them all they want. I don't know anyone personally that will buy one. I would not expect you would. Niether do I.. The consumer martketing just began this monthy. It's in a very early phase. They're just not willing to spend the sort of money to replace something that's been working just fine for them. What sort of money? You obviously don't know the price points of the next wave of receivers. And I doubt seriously that much of the general populus will want to replace the 5-10 analog radios they already have just for a joke of a digital signal. A signal which sounds better, doubles the FM station count, and gives AM decent quality. And it's "digital" which means a lot to the consumer. You keep talking about the contours.. well, those may look good on paper, they don't work in real life situations. That's amusing. We have two dozen of these on the air already, and in every case, the usable contour is greater for HD than for analog. The biggest benefit is to major market AMs where the ambient noise level means coverage is very limited. For FMs, we are finding a usable HD signal that goes beyond the 64 dbu, which is where almost all rated listening stops on analog. And rated listeners are all we care about, as that is how we make money. And that is the way it has been of 80 years or so. You'll learn that when people start tuning out of your stations en-masse. Funny, but nearly all our stations were up in Winter, including the HD enabled ones. Addin HD does not affect the ratings of the analog signal. It just expands th epotential for the future. I know that personally, I will never spend the money on IBOC receiving equipment. Since you don't even know how much it will cost in the next 18 months, that is a ludicrous statement. I won't spend a cent to replace something that has always worked with something of questionable value in general and no value whatsoever to me. Most people will feel that having twice the FM "stations" is well worht it. One time cost, tangible gain. IBOC interferes with adjacent channel stations. This is just poor engineering, and something that would never have been allowed in the days when the FCC was composed of engineers instead of greedy politicians. Since there is scan evidence that the adjacents are being listened to in the areas where the interference happens, this is irrelevant. I was just talking to a friend of mine on the Oregon coast who has been listening regularly to KONA in the tri-cities on 610 for decades. He can no longer listen to it because KPOJ 620 in Portland turned on their IBOC and is splattering 15KHz either side of their carrier. You can do your best to talk up this boondoggle, but most of us see it for what it is.. just another way for the NAB to screw the little guy, including the listeners. Actually, this was not an NAB project. The promotion of it is not NAB. The engineering was not NAB. A bunch of group owners decided that radio had to move into the digital domain, and financed iBiquity's early stock offerings. Some of the early adopters are small, like UnoRadio Group, a Puerto Rican company that is owned by a lifetime engineer who believes this is the best hope of radio for the future. So few people listen to far-off signals and so many will leave radio altogether if we do not modernize delivery that this is a small price to pay to stay off obselecence. I think you'll find that rather than buy expensive new radios, They will not be expensive as they roll out. My first CD player was $1,400. My first DVD player was nearly $700. My first VHS was over $800. My first walkman CD player was nearly $300. Now there are $19 DVD players, $14 CD walkman players and nobody wants a VHS device. that listeners will just turn off their radios and go to other entertainment modes.. this is already largely the case with Ipods, portable CD and MD players, etc. Which have been studied and found to not compete with radio, but, in many cases, create more radio listening. Just as 45's and cassettes and CDs did. They are complimentary. Most young people don't even own a radio anymore, it's too easy for them to get the music they want, load it onto a personal portable device, and hear what they want, when they want, without incessant DJ patter and endless advertisements. Radio does not program to young people. It can not afford to. Yet, 93% of teens use radio weekly, so your data is just about totally wrong. You have some kind of emotional reaction to this that does not allow you to see the reality of pricing, radio usage or the "digital" phenomenon. |
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