"Eric F. Richards" wrote in message
...
"David Eduardo" wrote:


It is never referred to as "la raza" despite what you think.


Except in Denver, it is. All the time.

No, it is not. In Denver, if you hear "la raza" you are hearing a common
term for working class Mexican immigrants. NCLR is not well known in the
immigrant community... but the term "la raza" is very common. A gouy going
into a bar might say to friends he finds, "Quihúbole raza" which means,
"wazzup, bro" or you might se a "Viva La Raza" sticker, meaning "Up with the
people" or "Up with the common folks."

But then, you say that a letter soliciting participation in Arbitron
first doesn't exist, then doesn't qualify as a recruitment effort,
THEN is experimental in only two markets, despite other people getting
them outside those markets.

The letter has been used in tests in several markets, but not applied to the
survey, just a pilot test group. It will be used later this year in areas
where response rates are low to make actual recruiting easier, per Dr. Ed
Cohen, the designer of the Arbitron swample methodology with who I had lunch
yesterday.

Again: the letter is not pat of the survey methdology. The letter is not a
recruit... it is a warm up to encourage people to take part in the actual
recruit process of which the letter is not part. Again, per Arbitron, the
letter is not a recruiting letter. It is a warm up to make people more
likely to respond to the actual recruit process . Less than 0.9% log on to
the website or call back... so it is really a way to make the home more
receptive when a call comes in.


You claim tht "HD" AM is great, despite many reports by actual
engineers who say otherwise.

Since we have several dozen working and working very well, and I can name
the stations and engineers, I will wait for your list of engineers who have
actually worked in HD installs and have other opinions. I know nobody who
actually has an HD install who is not pleased.

You claim that no listeners exist outside your little market slices,
despite the many who personally explain that they listen.

However, audience measurement, in every US county and every US metro shows
an enormously small number of people actually do this, despite your
meaningless anecdotal evidence.

Your claims have no weight at this point. Perhaps the Flat Earth
Society can use your services -- I think you'd fit right in.

I actually work in radio, and with multiple successful stations. From your
posts, you don't really understand how the business of radio works.