"Brenda Ann" wrote in message
...

wrote in message
ps.com...

David Eduardo wrote:
"RHF" wrote in message
oups.com...
For One and All,

IBOC - Redefining AM Radio As We Know It :

To properly implement IBOC in the AM Radio Band
both Day and Night would require that AM Radio
Station Service in the USA be reclassified as a
"Local Voice Media Service".

Which, for all practical purposes, it is. Night listening to AM is less
than
2% of the population to start with. Night listening beyond the
groundwave
contour is restricted to a handful of stations as most US AMs have
vastly
reduced night coverage compared ot day coverage. So, there are very few
listening to AM at night and very few stations capable of getting a
skywave
outside the local coverage area that is consistently listenable.

I think you should define this "2% of the population" statistic a bit.
Many people have clock radios by their beds and tune into AM at night.
Ever hear of "Coast to Coast AM?".

David Eduardo doesn't want to hear about anything or anyone that doesn't
fit into his little world of Arbitron ratings and IBOC hash generators..
he doesn't realize that 2% of the population is still 4,000,000 people and
that we have buying power, too.

You have mis-read. Again. 2% (a 2 rating) is the percent of all 12+ persons
who use AM radio at night. Most of radio night listening (over 80%) is to FM
stations, and nearly 100% of the night (7 to Midnight) AM listening is
inside the city grade groundwave contour of a local station.

Glad you guys think you can throw away 4,000,000 customers nationwide.

Oh, but these are people we DO have. They listen to AM at night, and to
their local stations. Again, there is a barely detectable number of
listeners to AM stations outside the local market in the evening.