David Eduardo wrote:
wrote in message
oups.com...

David Eduardo wrote:
"IonSpot" wrote in message
...
IBOC will be just another failed attempt to "save" AM radio. AM radio
died decades ago as a viable medium.

I see. then why are two of the top 3 billing stations in San Francisco
AM?
In fact, a quarter of the top 100 billing stations in the USA are AM.

Without a survey at hand, I assume you are referring to KQED-FM, KGO,
and KCBS.

KQED is not AM, and it does not bill ad revenues (they are non-com). KGO,
KCBS and KNBR are top 10 billers (in fact, they ARE the top 3), and KSFO is
very close to being top 10.

AH, maybe that's why I said KQED-FM. Anyway, I missed the AM in your
original post.

The bay area has terrible traffic. There are people who drive with KCBS
on the radio all the time. Makes no sense to me as arely does a traffic
report save my arse. The same goes for KGO, though at least they have
talk also.

In car listening is only 30% of all radio listening in the market.

Again, you play with stats. What is the in-car listening AM market?
After all, it is AM HD everyone on this list wants to stop. It is QRM!

Due to the terrain of the bay area, AM stations can be heard in more
places. [It's not the LA basin.] Only KFOG comes to mind with a SF and
south bay simulcast, and the number of boosters is quite small.

SF is a better than average AM market, but so is Chicago... WSCR, WLS, WGN
and WBBM are all top 10 billers. No hills, either. It is about being big
signal stations, not about AM vs. FM.

Most of the San Franciso FMs can't hit the south bay, but the south bay
is part of the the SF region in the Arbitron, right. Even KSFO can
reach south San Jose.

SF metro is Santa Rosa to Campbell.