D Peter Maus wrote:

David Eduardo wrote:
"D Peter Maus" wrote in message
...
What I'm seeing, is interest in HD-AM by users who are interested in AM
content, and who regularly use AM anyway. But little or no interest in
users who do not regularly use AM. Regardless of the audio quality....if
there is no interest in the programming, there will be little interest in
how good it may or may not sound.

Viscious circle there... until there is an audio quality that under-45's can
tolerate, there will be no programming. And as the clock ticks, the band
dies.

Well, of course it's a vicious circle. Most everything in Radio is.
You remember how tough it is to get hired until you have experience, but
you can't get experience until you get hired. Vicious circles in Radio
aren't news. But the fact remains.

That said, it's content that drives listening. If the content is of
no interest to the target, HD isn't going to help. What's not
happening, is there's no change in content to accompany HD
implementation. WGN didn't change content when HD was installed. And I'm
sure that Ace will point out that WBBM's content is the same as before
HD was installed. So, HD is only really benefitting those who are
already using AM. And those younger demos you wish to attract with audio
quality, will be just as unintersted in the content after HD, as the
stations themselves are in those who listen outside of the city grade
contour.

I don't listen very much to WBBM, but on the occasions that I do, you are correct
in that I have noted no change in their content.

What I do notice without fail is that when they have their HD/IBOC up and running
is the total annihilation of at least two adjacent channels.

Such a wonderful system, it seems to me, will only force more listeners away from
the MW bands.

The potential to drive those of us who tune around at night (or currently during
the daytime) looking for alternative voices from outside our 'local' market or
'area' off the band for good does not seem to be a productive use of this
resource.

dxAce
Michigan
USA