"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:

The average listener does not spend any time thinking about radio. It
is
just "there."

Snip

I think plenty of people think about AM radio. What about all the
people
that listen to talk radio? They don't think about it? What about all
the
people that look to AM radio for news and weather and traffic reports?

They think about the shows or the content, not about "radio" per se.

Well what do most people think then, that the voices are in their head?
Of course they think about radio. They have to take the time to tune the
stations in and program their favorites to memory.

People do not spend any time thinking about how radio works, why one band
has some programs and why another has others, etc. They think only as far as
the on and off switch and the presets. It is an appliance, free, and easy to
change. Nobody, short of those on this group and similar ones, spend any
time considering how radio works.

In the case of AM, the only thing listeners under 45 think is that it sounds
bad. Period.

This is why the programming of WTOP in DC moved to FM, that of WNLS in
Tallahassee moved to FM, of WTAR in Phoenix now going to simulcast on FM,
KSL in Salt Lake doing the same thing... etc. These stations believe they
have a viable format in, at least, 35-44, which they do not get, but believe
they can get with the better sound quality of FM.