In article ,
"David Eduardo" wrote:

"Telamon" wrote in
message

.com...
In article ,
"David Eduardo" wrote:

The average listener does not spend any time thinking about
radio. It is just "there."

Snip

I think plenty of people think about AM radio. What about all
the people that listen to talk radio? They don't think about it?
What about all the people that look to AM radio for news and
weather and traffic reports?

They think about the shows or the content, not about "radio" per
se.

Well what do most people think then, that the voices are in their
head? Of course they think about radio. They have to take the time
to tune the stations in and program their favorites to memory.

People do not spend any time thinking about how radio works, why one
band has some programs and why another has others, etc. They think
only as far as the on and off switch and the presets. It is an
appliance, free, and easy to change. Nobody, short of those on this
group and similar ones, spend any time considering how radio works.

In the case of AM, the only thing listeners under 45 think is that it
sounds bad. Period.

Where do you get this? How does AM sound worse to these people than FM?

This is why the programming of WTOP in DC moved to FM, that of WNLS
in Tallahassee moved to FM, of WTAR in Phoenix now going to simulcast
on FM, KSL in Salt Lake doing the same thing... etc. These stations
believe they have a viable format in, at least, 35-44, which they do
not get, but believe they can get with the better sound quality of
FM.

What we have here is a failure to communicate. People do think about
radio when looking for programming content and when they find what they
like program in the buttons on the radio so they can go right to it.
People will listen at certain times to be entertained such as during
car commutes because you can listen and drive at the same time.

I am not different than the majority of people in that I turn the radio
on to hear the programming. If I want to "think" about radio I read and
post to this news group.

--
Telamon
Ventura, California