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RadioInsight for Wednesday 22 June 2016
RadioInsight
/////////////////////////////////////////// Random Ramblings On Social Audio, Lack Of Quality Control, & Dan Daniel Posted: 22 Jun 2016 12:44 PM PDT https://radioinsight.com/blog/blogs/...dom-ramblings/ How can radio put itself on equal footing with this? With television stations able to put their live feed directly on Facebook and other social media platforms during major events, where is the ability for easy embedding of audio? Facebook removed its embeddable audio function in 2012 and has yet to come up with a new solution. Two public media tests have been made this year as NPR worked with Facebook on a player, while WNYC used the video player with a static image to create a way to share recorded audio. But there still is nothing being done to get live audio to the masses as it is being broadcast. How much more reach could a stations morning show have if their celebrity guest and the show publish the live stream? Between the growth of the podcasting industry and social audio platforms, Â*any way to reach more ears needs to be considered. When C-SPAN goes to a Periscope videoÂ*it just shows yet again that the source of the content is no longer of importance, just what the content is. Amazing moment as @cspan broadcasts a Periscope feed. Theyre holding on it too pic.twitter.com/3JbWl6riZJ - Derek Wallbank (@dwallbank) June 22, 2016 Nothing is more infuriating to me than a radio station that does not have its act together at launch. When Cumulus launched X105.1 in Kansas City last week, Â*how did the station let sweepers calling it X 101-5 make it on air? Where was the quality control? This was after the station was part of a frequency swap that was not announced ahead of time. How is the audience expected to find that their favorite station didnt go away and just moved? The majority of the audience is not going to be following it on social media after the fact or seek out information on Google. Theyre just going to flip the dial to another radio station or continue the exodus to a digital platform and away from radio and not look back. When my mother was a child she won a WMCA Good Guys T-Shirt on-air from Dandy Dan Daniel and never forgot it. She followed him to 1050 WHN and became a Country music fan in the process. Most of my early exposure to radio was to him on WHN and then 97.1/103.5 WYNY including being dragged to many station events including a station hosted picnic on the bluffs overlooking the Hudson River in Fort Lee where she made it her business to show him aÂ*childhood picture of her in the WMCA shirt. While by no-means was she a radiogeek from an early age like I was, but Daniel and WMCAs giveaway established a life long relationship not just with a station, but also the jock.Â*Most of you probably had a similar relationship with another DJ. Now jocks are interchangeable in many places, not given a chance to establish relationships with their listeners or arent even part of the brand. How does one expect listeners to care about the brand when you cant even promote that it moved to a new frequency? /////////////////////////////////////////// iHeart Launches Pride Radio St. Louis Posted: 22 Jun 2016 12:34 PM PDT https://radioinsight.com/blog/headli...adio-st-louis/ iHeartMedia has brought a locally tinged version its Pride Radio LGBT targeted Dance station to St. Louis. Pride Radio St. Louis will air on 107.7 KSLZ-HD2 and online in partnership with Pride STL. The station will include the national Pride Radio airstaff along with local content. It joins the companys local Pride Radio affiliates on translators in Austin and Minneapolis and on HD in Orlando. iHeartMedia St. Louis today announced Pride Radio St. Louis, the pulse of LGBT St. Louis. Pride Radio St. Louis is iHeartMedia’s fourth radio station in the country with programming devoted to local Lesbian, Gay, Bisexual and Transgender (LGBT) listeners and allies. The new station will kick off commercial free on June 22 at 2pm CT. Â* Pride Radio St. Louis, a broadcast extension of the popular digital station Pride Radio on iHeartRadio, iHeartMedia’s all-in-one streaming music and digital radio service, will play the hottest dance remixes and pop hits from artists such as DNCE, Rihanna, Calvin Harris, Nick Jonas, Demi Lovato and others. The station’s on-air programming will include an emphasis on local community news, plus several music and entertainment shows throughout the day with popular on-air personalities: Ricky, from 6 – 10 a.m.; Delana, from 10 a.m. – 2 p.m.; Houston, from 2 – 6 p.m.; Pacey, from 6 – 10 p.m.; and Christie, from 10 p.m. – 12 a.m. Pride Radio St. Louis will also feature special mixes, exclusive on-air interviews and localized online content. Â* Its Pride Week in St. Louis,Â*and as the exclusive radio partner of Pride STLÂ*we cant think of a better time to launch Pride RadioÂ*St. Louis,” said Tony Banks, Senior Vice President of Programming for iHeartMedia St. Louis. “Our cityÂ*has one of the most passionate LGBT communities in America andÂ*we look forward to an even greater bond with our local listeners as they engage with Pride Radio St. Louis’ on-air personalities and programming, customized for our city!Â*Â*Â* The launch of Pride Radio St. Louis follows the success of Pride Radio, iHeartRadio’s digital entertainment destination for the LGBT community, which is consistently one of iHeartRadio’s most listened-to dance hit and remix stations. Â*Â* iHeartMedia St. Louis is the official radio partner of STLÂ*Pride and will celebrate with its listeners from June 24 – 26 with live public performances by recording artists Jordin Sparks, Shawn Hook, Karmin, Melanie MartinezÂ*and others. In addition, DNCE will participate in the Pride STL parade on the iHeartRadio float on Sunday, June 26. Fans can listen to Pride Radio St. Louis at the stations website, PrideRadioSTL.com as well as on 107.7-HD2 in St. Louis, iHeartRadio.com and the iHeartRadio mobile app, iHeartMedia’s all-in-one music streaming and digital radio service. /////////////////////////////////////////// Daily Domains 6/22: Big Dog Chasing Kat Into Modesto Posted: 22 Jun 2016 11:01 AM PDT https://radioinsight.com/blog/headli...-into-modesto/ iHeartMedia is planning a new Country station in Modesto to go after Cumulus market leading 103.3 KATM. This content is for Premium Annual and Premium Monthly members only. Visit the site and log in/register to read. /////////////////////////////////////////// Mikey Adams Exits WEEI Nights Posted: 21 Jun 2016 02:28 PM PDT https://radioinsight.com/blog/headli...s-weei-nights/ Entercom Sports 93.7 WEEI-FM Lawrence/Boston is making a change in nights. After eleven years in the 6-10pm slot, Planet Mikey with Mikey Adams has been cancelled with Adams exiting the station. Boston.com reports that the station will not immediately fill the vacancy as the station has Boston Red Sox baseball on most nights at least through the end of September. Entercom Boston Market Manager Phil Zachary told Boston.com that, We made a tough call on Mike but, at the same time, we feel there are some innovative opportunities we’d like to explore over the next few months. As you know, WEEI has extensively–and successfully–revamped every major weekday show over the last three years. The time is right to extend that thinking to nights. |
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