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The Light at the End of the Tunnel
The transition to digital has been a protracted struggle for radio broadcasters. It's now getting on late in 2007, and while an impressive number of radio stations have anted up and adopted HD Radio technology, few consumers have managed to muster much more than a ho- hum to the idea of adding a pricey new radio to their stable of legacy receivers. Yet just when it seems that things can get much worse, they may be getting ready to. According to a number of reports coming from the recent House Judiciary Committee Hearing on Broadcast Performance Rights, the light at the end of the metaphoric tunnel that represents our long IBOC digital transition may just be a freight train heading our way. It's no secret that HD Radio's only real selling point for consumers thus far has been the multicast application. Convince a Jazz fan that he may actually have a choice between a couple of jazz channels that didn't previously exist in his market with no monthly subscription, and well, you may have just landed a convert. But signs from Washington indicate that the cost of programming those multicast services, as well as analog channels, may be about to take off -- at least if the RIAA gets its way, as the recording industry, now firming up their gains from online broadcasters, is proposing nothing less than a statutory per-recording performance royalty for radio airplay. A recent article in the Broadcast Law Blog published by Davis, Wright, Tremaine LLC, a post by David Oxenford contains this timely warning to broadcasters: "The proponents of the new royalty have made a facially attractive case for imposing this new obligation on broadcasters. Broadcasters must pay attention to this issue now, and explain to their Congressional representatives the impact that such a royalty would have, as this is currently the single most direct threat to their bottom line. And, if the tenor of the conversation at the hearing is any indication, the threat is real." At the end of a summer full of tough news for our industry, its time for radio broadcasters to link arms and mobilize against a threat that could derail HD Radio before it even leaves the station. http://radiomagonline.com/digital_ra...te-090507/#eye "An iPod with a Radio? Apple Is Chicken****!" http://dotnet.sys-con.com/read/424152.htm Also, looks like Bobby won't be getting an iPod with HD Radio this Christmas - that's what happens, when you are bad by trying to jam adjacent LPAM's off the dial ! Banner day ! |
#2
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On Sep 5, 5:33 pm, wrote:
The Light at the End of the Tunnel The transition to digital has been a protracted struggle for radio broadcasters. It's now getting on late in 2007, and while an impressive number of radio stations have anted up and adopted HD Radio technology, few consumers have managed to muster much more than a ho- hum to the idea of adding a pricey new radio to their stable of legacy receivers. Yet just when it seems that things can get much worse, they may be getting ready to. According to a number of reports coming from the recent House Judiciary Committee Hearing on Broadcast Performance Rights, the light at the end of the metaphoric tunnel that represents our long IBOC digital transition may just be a freight train heading our way. It's no secret that HD Radio's only real selling point for consumers thus far has been the multicast application. Convince a Jazz fan that he may actually have a choice between a couple of jazz channels that didn't previously exist in his market with no monthly subscription, and well, you may have just landed a convert. But signs from Washington indicate that the cost of programming those multicast services, as well as analog channels, may be about to take off -- at least if the RIAA gets its way, as the recording industry, now firming up their gains from online broadcasters, is proposing nothing less than a statutory per-recording performance royalty for radio airplay. A recent article in the Broadcast Law Blog published by Davis, Wright, Tremaine LLC, a post by David Oxenford contains this timely warning to broadcasters: "The proponents of the new royalty have made a facially attractive case for imposing this new obligation on broadcasters. Broadcasters must pay attention to this issue now, and explain to their Congressional representatives the impact that such a royalty would have, as this is currently the single most direct threat to their bottom line. And, if the tenor of the conversation at the hearing is any indication, the threat is real." At the end of a summer full of tough news for our industry, its time for radio broadcasters to link arms and mobilize against a threat that could derail HD Radio before it even leaves the station. http://radiomagonline.com/digital_ra...radio-update-0... "An iPod with a Radio? Apple Is Chicken****!" http://dotnet.sys-con.com/read/424152.htm Also, looks like Bobby won't be getting an iPod with HD Radio this Christmas - that's what happens, when you are bad by trying to jam adjacent LPAM's off the dial ! Banner day Could be that all Radio will become Talk Radio. |
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