"David Eduardo" wrote in message =
...
=20
Below certain billing levels, the value of stations like this is =
based, like
lobsters in a restaurant, on "makret price." No sane person would keep =
the
current programming, so billing is not material. The old day formula =
of 2.5
times billig or 8-10 times BCF are long gone.
=20
Example: inferior, basin-floor limited Class B KFSG (now KXOL-FM) in =
LA with
no billing and a must-change format: $250 million.

I'm archiving this message and will trot it out whenever you good =
radio folks argue from the Bakersfield Theory...the theory that radio is =
spread too thin because the government allows too much competition for a =
limited audience. Here is a station that has neither a service to offer =
nor a profit until it meets the monthly nut on $250 million. The =
station is correctly priced on its perceived potential, irrespective of =
its actual billing...and yet Bakersfielders would have us believe that =
listener service would be enhanced if only the FCC would engineer =
greater scarcity for the benefit of the owners.

Jerome