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"David Eduardo" wrote in message =
... =20 Below certain billing levels, the value of stations like this is = based, like lobsters in a restaurant, on "makret price." No sane person would keep = the current programming, so billing is not material. The old day formula = of 2.5 times billig or 8-10 times BCF are long gone. =20 Example: inferior, basin-floor limited Class B KFSG (now KXOL-FM) in = LA with no billing and a must-change format: $250 million. I'm archiving this message and will trot it out whenever you good = radio folks argue from the Bakersfield Theory...the theory that radio is = spread too thin because the government allows too much competition for a = limited audience. Here is a station that has neither a service to offer = nor a profit until it meets the monthly nut on $250 million. The = station is correctly priced on its perceived potential, irrespective of = its actual billing...and yet Bakersfielders would have us believe that = listener service would be enhanced if only the FCC would engineer = greater scarcity for the benefit of the owners. Jerome |
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