RadioBanter - View Single Post

February 19th 04, 04:12 PM

On 18 Feb 2004 19:43:28 GMT, (Scott Dorsey) wrote:

No, but at least you can go to the traffic supervisor at one of the stations
and ask if they have even _heard_ of your spot.

Additionally, a copy of the invoices sent to the 3rd party might be
acquired if the situation were explained to the station's traffic
director.

If the production continuity was handled properly at the radio
station, individual spots -- even from a 3rd party agency's roster of
clients -- would be identified by ISCI code or some other ID so that
the station know when to properly play which spot.

E.g. Agency XYZ is buying time for a roster of an insurance company's
local agents. Each of those agents is to get a tag mention at the end
of a generic :60 spot. The radio station might invoice Agency XYZ with
the playback times of the :60 is this manner:

My Insurance Co + Tag TP 12:45 p.m.
My Insurance Co + Tag ES 2:38 p.m.
My Insurance Co + Tag GT 6:06 p.m.

The initials would stand for the individual insurance agent being
tagged.