On 17 Feb 2004 20:40:36 GMT, Peter ("Peter") writes:

Peter Well, the problem is that an inside source at this 3rd party, through
Peter whom we purchased the air time, told us that our spots might never
Peter have even run at all. So, even though this 3rd party gave us very
Peter detailed log times, obviously we're very interested in verifying these
Peter log times with another source. Unfortunately, it seems like radio
Peter stations don't keep sponsor information or even log times for 3rd
Peter party spots. (Sort of like a Paul Harvey kind of thing, but it's NOT
Peter Paul harvey that I'm talking about.) So, there doesn't seem to be a
Peter way to make sure that the 3rd party is telling the truth.

You're supposed to either listen to the broadcast for the ads yourself,
or hire another company to listen for you. Otherwise it's going to be
difficult to come up with any evidence for your case.

..
From what I understand, the FCC doesn't even require a station to
have
logs at
all.

Incorrect. Logs must be kept for:

1) Tower light outages, and
2) All EAS alerts and tests.

I stand corrected.

However, the original question was about commercials..and my answer was
about programming logs.
..

In article , Peter wrote:
Well, the problem is that an inside source at this 3rd party, through
whom we purchased the air time, told us that our spots might never
have even run at all. So, even though this 3rd party gave us very
detailed log times, obviously we're very interested in verifying these
log times with another source. Unfortunately, it seems like radio
stations don't keep sponsor information or even log times for 3rd
party spots. (Sort of like a Paul Harvey kind of thing, but it's NOT
Paul harvey that I'm talking about.) So, there doesn't seem to be a
way to make sure that the 3rd party is telling the truth.

No, but at least you can go to the traffic supervisor at one of the stations
and ask if they have even _heard_ of your spot.
--scott
--
"C'est un Nagra. C'est suisse, et tres, tres precis."

That's probably the best idea at this point. Thanks a lot.


(Scott Dorsey) wrote in message ...
In article , Peter wrote:
Well, the problem is that an inside source at this 3rd party, through
whom we purchased the air time, told us that our spots might never
have even run at all. So, even though this 3rd party gave us very
detailed log times, obviously we're very interested in verifying these
log times with another source. Unfortunately, it seems like radio
stations don't keep sponsor information or even log times for 3rd
party spots. (Sort of like a Paul Harvey kind of thing, but it's NOT
Paul harvey that I'm talking about.) So, there doesn't seem to be a
way to make sure that the 3rd party is telling the truth.

No, but at least you can go to the traffic supervisor at one of the stations
and ask if they have even _heard_ of your spot.
--scott

On 18 Feb 2004 19:43:28 GMT, (Scott Dorsey) wrote:


No, but at least you can go to the traffic supervisor at one of the stations
and ask if they have even _heard_ of your spot.

Additionally, a copy of the invoices sent to the 3rd party might be
acquired if the situation were explained to the station's traffic
director.

If the production continuity was handled properly at the radio
station, individual spots -- even from a 3rd party agency's roster of
clients -- would be identified by ISCI code or some other ID so that
the station know when to properly play which spot.

E.g. Agency XYZ is buying time for a roster of an insurance company's
local agents. Each of those agents is to get a tag mention at the end
of a generic :60 spot. The radio station might invoice Agency XYZ with
the playback times of the :60 is this manner:

My Insurance Co + Tag TP 12:45 p.m.
My Insurance Co + Tag ES 2:38 p.m.
My Insurance Co + Tag GT 6:06 p.m.

The initials would stand for the individual insurance agent being
tagged.