"Garrett Wollman" wrote in message
...
In article ,
David Eduardo wrote:

Radio does not target teens in most markets since there is little ad money
against them.

Today's teens are not going to magically "grow into" radio listeners
when they hit 21.

Actually, most do. Once a person has more concerns in life, like a job,
family, and such, they find the time needed to download, burn CDs and such
is much more limited. So radio take a place in thier lives gradually in the
18-24 period.

I work with a lot of twenty-somethings, and when I
ask them about what their radio listening preferences are, the answer
I invariably get (and have gotten for at least the past five years) is
"none". They have no use for it.[1] Not having formed the radio
habit, they are unlikely to suddenly start listenting when they leave
school.

Actual market measurements done scientifically show that, even in 18-24,
over 90% of people use radio weekly.