"Garrett Wollman" wrote in message
...
In article ,
David Eduardo wrote:

Radio does not target teens in most markets since there is little ad money
against them.

Today's teens are not going to magically "grow into" radio listeners
when they hit 21.

Actually, most do. Once a person has more concerns in life, like a job,
family, and such, they find the time needed to download, burn CDs and such
is much more limited. So radio take a place in thier lives gradually in the
18-24 period.

I work with a lot of twenty-somethings, and when I
ask them about what their radio listening preferences are, the answer
I invariably get (and have gotten for at least the past five years) is
"none". They have no use for it.[1] Not having formed the radio
habit, they are unlikely to suddenly start listenting when they leave
school.

Actual market measurements done scientifically show that, even in 18-24,
over 90% of people use radio weekly.

"David Eduardo" writes:

"Garrett Wollman" wrote in message
...
In article ,
David Eduardo wrote:

Radio does not target teens in most markets since there is little ad money
against them.

Today's teens are not going to magically "grow into" radio listeners
when they hit 21.

Actually, most do. Once a person has more concerns in life, like a
job, family, and such, they find the time needed to download, burn
CDs and such is much more limited. So radio take a place in thier
lives gradually in the 18-24 period.

But what happens when it doesn't take any time to download,
and there's no burning? When your local-wireless (Bluetooth
or whatever) enabled pocket music library device just gets an
automatically downloaded playlist of recent stuff (based on an
automatically learned profile of the types of things you like
and how adventerous you are)? You just pick it up and carry
it with you, and play it wherever you go. Your wireless
mobile network device picks up your news, weather, and traffic,
in the car, office, or home. And there are no commercials in
all this (except maybe the ones you actually ask for).

I think there's just about one more generation left before
that's the way it all works. There will still be a need
for content, but the broadcasting mediums and economics
might be very different from what we've had up to this point.