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Old April 4th 04, 02:33 PM
Larry Ozarow
 
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N8KDV wrote:


You are 100% correct. Air America at the present time is not driven by
advertiser revenue.

That may indeed change, time will tell. But if history holds true, Air
America will fail.



Or shift over to some kind of listener-supported model, which
may be a more promising direction for them.

The long term survival of any low-circulation political
magazine, either on the left and the right, depends usually
on a mix of some kind of foundation set up by a
motivated jillionaire, a small amount of revenue from special-interest
advertising, and annual or semi-annual appeals to subscribers.
There's nothing wrong or un-American about it. The market is just
bad at supporting predominantly political media. Right-wing talk
radio is exceptional probably because the Rush Limbaugh phenomenon
gave it enough momentum to become commercially viable. Randi Rhodes
on Air America has survived on what I think is a commercial outlet
for something like 9 years in southern Florida, so it can happen on
the left, at least in specific markets.

Larry