Frank Dresser wrote:

In article ,
dxAce wrote:
Hardly... if there was indeed a market, then they would not be in the
financial
mess they appear to be in.

There seems to be a market, at least right now. Al Franken beat Rush
Limbaugh in New York.

"For example, among listeners from 25 and 54, whom advertisers covet, the
network estimates it drew an average listener share (roughly a percentage of
listeners) of 3.4 on WLIB in April, from 10 a.m. and 3 p.m. on weekdays,
according to the company's extrapolation of figures provided by Arbitron for
the three months ended in April. (Arbitron, which does not provide ratings
in monthly increments, said the network's methodology appeared sound,
although such figures were too raw to translate to numbers of listeners.) "

By contrast, according to Air America's figures, WABC-AM drew an average
share of 3.2 during the same period in April for the same age group. That
time period includes the three hours in which Mr. Limbaugh was pitted head
to head against Mr. Franken. "

http://www.commondreams.org/headlines04/0531-08.htm

Air America is in poor financial condition because they were started up by
nit-wits. They vastly overestimated their start up cash, they needlessly
antagonized a station owner and they had some goofy plan in which they
insisted they control all the programming on their affiliates. They paid a
million bucks to the stations in Chicago and New York for almost nothing.


They'd be raking in the dough through advertising.

Maybe they are. Their start-up ratings look good. If the ratings hold, the
money will be coming in. That doesn't mean they won't manage to spend more
than they take in, though.


But they're not, are they?

How do you know they are not raking in the dough? Are you suggesting
advertisers aren't interested in good ratings?


Maybe they need to take lessons from Rush, Hannity, Boortz, etc..... now
those
guys are making money.

Rush, Hannity and Boortz aren't running networks. They are backed by
competent businessmen. If Air America fails, and that doesn't seem
unlikely, I'm sure somebody will pick up the pieces and do it competently.

Aye, there's the rub! There are no Liberal's who do anything whatsoever
competently.

Air America doesn't need to run a network either, all they need to do is sell a
program, and to date, the program isn't selling, at least in mainstream America.

It's nice to quote figures from New York City and environs, but they should be
an easy sell there, right?

The bottom line is and remains, they just ain't making it, as predicted.

Steve
Holland, MI
Drake R7, R8 and R8B

http://www.iserv.net/~n8kdv/dxpage.htm