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Old March 21st 05, 05:41 PM
Merlin
 
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So how does streaming make bottom-line sense now when it didn't three and a
half years ago, when hundreds of stations pulled their signals to avoid
having to pay additional fees to stream ads that used unionized talent? Are
CC and Infinity scrubbing their webcasts of such ads?

Howard


Yes - and as they use automation more and more, it gets easier. The
"stream" will have an announcement (don't worry, we're not playing you
the commercial", or, morel likely these days, a commercial produced
with non-AFTRA talent. This gives the streaming station another
potential revenue opportunity.