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So how does streaming make bottom-line sense now when it didn't three and a half years ago, when hundreds of stations pulled their signals to avoid having to pay additional fees to stream ads that used unionized talent? Are CC and Infinity scrubbing their webcasts of such ads? Howard Yes - and as they use automation more and more, it gets easier. The "stream" will have an announcement (don't worry, we're not playing you the commercial", or, morel likely these days, a commercial produced with non-AFTRA talent. This gives the streaming station another potential revenue opportunity. |
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