"Larry W4CSC" wrote in message
...
The minute record is held by WSCC (WSC is RCA Communications' marine
callsign) at 12, in 60 seconds. The hourly rate record is held by WTMA at
237/hour during a local talkshow where they ran out of subjects.
The station with the longest #1 run in the US, KGO in San Francisco,
averages 50 to 70 KGO's an hour. It is part of thier success.
I've called into both and BEGGED them to go easy on the self-promotional
repetition, to no avail. "We all know what the station's callsign is and
what frequency it is on.", I tried to convince them.
You may know it. You are interested enough to visit an off the beaten path
news group about radio. Most people donīt remember what they listened to...
especially since this country has a tradition of giving call letters to
staitons instead of names.
Deaf ears....all
deaf. Someone told me they do that so we don't forget in case the ratings
people call us.
Ratings people do not take the ratins data on the phone.
When the rating company called to ask me what station I listened to, I
told
her I liked BBC-2 better than BBC-4, but listened to both.
That was some poll, probably done by an advertiser on thier own. Radio
ratings are not done on the phone. And radio ratings never, ever, ask about
a "favorite" station.
Broadcasters in the USA have killed radio and TV. Remember when NAB used
to limit the spam to 10 minutes an hour with actual PROGRAMMING for 50
minutes? We'll never see that, again.....
You will never see that again because you never saw it before. The NAB did
not limit ad time per hour. The FCC would review your license renewal
application back when licenses were renewed every three years if you went
over 18 minutes an hour, and the voluntary NAB code also recommended 18.
Only in the early days of FM growth (late 60's to mid 70's) did FMs on their
own try to do 10 minutes, more or less. On the other hand, in the fondly
remembered glory days of Top 40 AM, stations frequently ran 18 minutes, with
6 or 7 breaks an hour being common.
Hey, buy a carton of Cokes. I'll betcha the carton has "Coke" and "Coca
Cola" multiple times on every can and all over the carton. Guess why.
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