"Larry W4CSC" wrote in message
...

The minute record is held by WSCC (WSC is RCA Communications' marine
callsign) at 12, in 60 seconds. The hourly rate record is held by WTMA at
237/hour during a local talkshow where they ran out of subjects.

The station with the longest #1 run in the US, KGO in San Francisco,
averages 50 to 70 KGO's an hour. It is part of thier success.

I've called into both and BEGGED them to go easy on the self-promotional
repetition, to no avail. "We all know what the station's callsign is and
what frequency it is on.", I tried to convince them.

You may know it. You are interested enough to visit an off the beaten path
news group about radio. Most people don´t remember what they listened to...
especially since this country has a tradition of giving call letters to
staitons instead of names.

Deaf ears....all
deaf. Someone told me they do that so we don't forget in case the ratings
people call us.

Ratings people do not take the ratins data on the phone.

When the rating company called to ask me what station I listened to, I
told
her I liked BBC-2 better than BBC-4, but listened to both.

That was some poll, probably done by an advertiser on thier own. Radio
ratings are not done on the phone. And radio ratings never, ever, ask about
a "favorite" station.

Broadcasters in the USA have killed radio and TV. Remember when NAB used
to limit the spam to 10 minutes an hour with actual PROGRAMMING for 50
minutes? We'll never see that, again.....

You will never see that again because you never saw it before. The NAB did
not limit ad time per hour. The FCC would review your license renewal
application back when licenses were renewed every three years if you went
over 18 minutes an hour, and the voluntary NAB code also recommended 18.

Only in the early days of FM growth (late 60's to mid 70's) did FMs on their
own try to do 10 minutes, more or less. On the other hand, in the fondly
remembered glory days of Top 40 AM, stations frequently ran 18 minutes, with
6 or 7 breaks an hour being common.

Hey, buy a carton of Cokes. I'll betcha the carton has "Coke" and "Coca
Cola" multiple times on every can and all over the carton. Guess why.

In article ,
"David Eduardo" wrote:

"Larry W4CSC" wrote in message
...

The minute record is held by WSCC (WSC is RCA Communications' marine
callsign) at 12, in 60 seconds. The hourly rate record is held by WTMA at
237/hour during a local talkshow where they ran out of subjects.

The station with the longest #1 run in the US, KGO in San Francisco,
averages 50 to 70 KGO's an hour. It is part of thier success.

I've called into both and BEGGED them to go easy on the self-promotional
repetition, to no avail. "We all know what the station's callsign is and
what frequency it is on.", I tried to convince them.

You may know it. You are interested enough to visit an off the beaten path
news group about radio. Most people don´t remember what they listened to...
especially since this country has a tradition of giving call letters to
staitons instead of names.

Deaf ears....all
deaf. Someone told me they do that so we don't forget in case the ratings
people call us.

Ratings people do not take the ratins data on the phone.

When the rating company called to ask me what station I listened to, I
told
her I liked BBC-2 better than BBC-4, but listened to both.

That was some poll, probably done by an advertiser on thier own. Radio
ratings are not done on the phone. And radio ratings never, ever, ask about
a "favorite" station.

Broadcasters in the USA have killed radio and TV. Remember when NAB used
to limit the spam to 10 minutes an hour with actual PROGRAMMING for 50
minutes? We'll never see that, again.....



Our radio vs the BBC is such a clear case of capitalism NOT being the
best basis on which to arrange some aspects of society that I just
suddenly conceived the fond hope that some of you out there might be
moved by this example to question the American truism that "business
does it best".

Once you have actually entertained this heterodox idea, you might try
looking around to see other areas in which letting business control
everything has turned out to be a bad idea.

By such moments of individual enlightenment is progress slowly made.

Leonard

--
"Everything that rises must converge"
--Flannery O'Connor

David Eduardo wrote:

You will never see that again because you never saw it before. The NAB did
not limit ad time per hour. The FCC would review your license renewal
application back when licenses were renewed every three years if you went
over 18 minutes an hour, and the voluntary NAB code also recommended 18.

So what's all the fuss at Clear Channel about suddenly providing 40-50 minutes
per hour of commercial-free content, then?

It's not a new concept.

--
JustThe.net - Apple Valley, CA - http://JustThe.net/ - 888.480.4NET (4638)
Steven J. Sobol, Geek In Charge / / PGP: 0xE3AE35ED

"The wisdom of a fool won't set you free"
--New Order, "Bizarre Love Triangle"

"Steve Sobol" wrote in message
...
David Eduardo wrote:

You will never see that again because you never saw it before. The NAB
did
not limit ad time per hour. The FCC would review your license renewal
application back when licenses were renewed every three years if you went
over 18 minutes an hour, and the voluntary NAB code also recommended 18.

So what's all the fuss at Clear Channel about suddenly providing 40-50
minutes
per hour of commercial-free content, then?

It's not a new concept.

And it's not a "fuss." It's simply worthy of notice in the trade and, to a
minor degree, of interest to the general press.

"Steve Sobol" wrote in message
...
David Eduardo wrote:

You will never see that again because you never saw it before. The NAB
did
not limit ad time per hour. The FCC would review your license renewal
application back when licenses were renewed every three years if you went
over 18 minutes an hour, and the voluntary NAB code also recommended 18.

So what's all the fuss at Clear Channel about suddenly providing 40-50
minutes
per hour of commercial-free content, then?

It's not a new concept.

And it's not a "fuss." It's simply worthy of notice in the trade and, to a
minor degree, of interest to the general press.