"Telamon" wrote in message
...

So that me spending most of my AMBCB listening time to syndicated
national talk/news/business information radio with a good percentage of
commercials broadcast to the national audience and the rest local
injected by the station to which I'm currently listening.

Actually, the way those syndicated shows are sold to advertisers is by
market penetration. The syndicator picks off several minutes an hour in the
show that they sell, and in exchange, the station gets nearly all shows for
free. The syndicator has a list of markets, and sells based on the total
market by market reach. The advertiser is buying 50 or 100 or 300 markets,
not "national coverage." A syndicated night show is rough as few
advertisers buy radio at night. This is why often stations rerun daytime
shows at night.

The syndicator's profit comes 100% from the sale of the spot inventory,
except for a few big shows like Rush which also get paid cash from the
stations.