"Stephanie Weil" wrote in message
oups.com...
I'm actually wondering how this is going to turn out.

Imagine two transmitters: WWRU-AM 1660 in Carlstadt, and WTTM 1680 out
of Cherry Hill.

One serves the New York metro, the other serves the Trenton metro.
They're currently running regular AM. In certain parts of New Jersey,
the signals overlap. Both are owned by MRBI (Multicultural Radio).

I just wonder by how much their night-time range will be decreased
should these co-owned stations fire up IBOC at night. Surely that's
going to be some real hissy territory and there's going to be some
really ****ed off analog listeners.

I remember other MRBI-owned stations in the NYC metro testing out IBOC
during the day - AM 1480 WZRC/New York and AM 93 WPAT/Paterson both
tried it. If I recall, it didn't last long. They're back to standard
analog-only AM.

When Salem bought WIND 560 from us., the turned HD off. this was because
they were concerned about the loss of ulltra fringe coverage to the 540 they
own in the Milwaukee market. Since the 540 lives, apparently, from preaching
and teaching paid programs, every listener with a donation insures renewal
of the programs, so they were protecting a (rather tenuous) revenue stream.

At some point, religious stations will find that, as HD radios (hopefully)
arrive at the right price points, the texting ability will enhance the
programming. Constant scrolling of the mail address or web address of the
sponsor will enhance donations. Preachers can even scroll chapter and verse
of Scripture! The mind boggles!