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Old July 28th 06, 10:41 PM posted to rec.radio.shortwave
Steve Steve is offline
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First recorded activity by RadioBanter: Jul 2006
Posts: 1,324
Default FM Format change in Fresno...


David Eduardo wrote:
"m II" wrote in message
news:NQqyg.134653$A8.94510@clgrps12...
wrote:

It'll get tired after a month or so;

Who'd advertize there ?


Exactly. I'm wondering if this format change indicates a trend. Are the
religion based stations losing people to the extent they are no longer
able to attract advertisers or contributors?


Stunting prior to a new format is and has been the norm for 5 decades of US
radio. Stunts run a few days to a week or so, but are usually not as
creative as this... often they are the songs of construction work (saws and
hammers) or a heartbeat or a clock counting down. Or the favorite, play the
same song over and over for days.

It's a sad state of affairs that the new owners think a tasteless approach
will increase income.


It is a stunt, not intended to create income. It is intended to get
publicity. Which it did.

David Eduardo is probably right when he says there will be another change
once the initial 'excitement' is over.


Yeah, in a couple of more days.

It's all publicity.


Correct. It is not a format, it is not intended to be listened to. It is
intended to garner attention.


Irrelevant. You are BUSTED.