On Feb 17, 12:02?am, "David Eduardo" wrote:
wrote in message

oups.com...
On Feb 16, 5:39?am, "David Eduardo" wrote:

wrote in message

As I said, news/talk/sports on AM is alive-and-well and command higher
ad dollars than FM. You are just one of the naysayers, who shill
IBOC,as the great savior. The FM band is already over-crowded and
there is no big move from AM to FM.

News/talkers on AM get "market rates" that are identical for each
demograsphic target to FMs. A station with 50,000 AQH listeners on AM will
get the same rate as one on FM, not more... as long as you are comparing the
same demos.

AM news talk stations do NOT get higher rates for equivalent listenrship
than FMs do.

I did not say AM statios were turning in their licences and getting new FM
licences. Operators are moving ageing talk formats from AM to FM to improve
the younger demo performance...

KTAR AM in Phoenix moved to FM, making the AM all sports after moving the
sports format from another, inferior AM whcih will be sold or donated.

WTOP AM in Washington, DC, a 50 kw AM, moved 100% to FM and put an
experimental format on the AM in conjunction with a local newswpaper.

KSL in Salt Lake City began simulcasting in 2006 with an FM to improve
younger demos... despite KSL being a 1A clear channel.

WNLS in Tallahassee moved the n/t format to FM, leaving sports on the AM.

Clear Channel has started FM news talkers in Pittsburg and New Orleans from
scratch. The P'burg one already beats AMer KDKA significantly in 25-54, and
the NO one is dramatically impacting WWL, clear channel 870.

Cox has begun simulcasting is Jacksonville and Dayton AM talkers on FM to
improved the greying demos and lake of sales growth on the AM band.

And the story is just beginning. News talk can't survive long on AM as the
demos are old and unsalable, so more and more will move to FM.

"FM Translators for AM Stations?"

"And this might not be the best case. As you may remember, the FCC
already has an open proceeding trying to determine the relative value
of FM translators versus low power FM stations. That proceeding seeks
to determine if low power FM stations should receive a preference over
FM translators. That proceeding also put a freeze on the processing
of all new FM translator applications - a freeze that was supposed to
last 6 months but has now been in place for almost a year and a half.
Since the FM translators that would be authorized by the NAB proposal
could also preclude LPFM stations, as well as be precluded by the
translators still pending from the last FM translator window, the
opportunity to file for translators for AM stations may be technically
precluded in some areas, and may not be able to occur until the LPFM
issues are resolved. And none of that may come quickly."

http://www.broadcastlawblog.com/arch...-stations.html

You lose !