wrote:
On Jul 26, 8:14?pm, D Peter Maus wrote:
wrote:
"HD Radio Marketing: Change is Coming"
"The date is no surprise. It was a 2-year deal. It ends in January.I
agree it's time to re-assess. The problem with the licensing plan is
two very different groups with different agendas pay the fee. Which is
why neither is happy. Broadcasters pay for the encoder, and they're
not happy with the radios, and electronics manufacturers pay for the
decoder, and they're not happy with anything. They see no demand, and
therefore, no return on their investment.I think the best bet is for
everyone to walk away at the end of this deal, and leave iBiquity to
think about what went wrong."
"Maybe the date is no surprise to you, George. But the lack of renewal
of that deal for a later date might be a surprise to some."
http://www.hear2.com/2007/07/hd-radi....html#comments
"HD Radio - what's the holdup?"
"The way I see it, there are at least two very large barriers standing
in the way... The lack of subsidies, however, has really made it
difficult for iBiquity to move things along. Moreover, the slow
adoption rate has kept the company's operating expense burn rate high,
which has in turn delayed investors' payoff. If the burn rate is high
enough and the rate of adoption is slow enough, well, let's just say
that's not a good thing."
http://news.com.com/8301-10784_3-9750405-7.html
Ha Ha !!!
RADIO isn't going to give up on this lightly. After the millions
spent, hardware installed, transmitter sites bought, paid for, and
bullt, broadcasters aren't going to simply cut their losses and run.

Expect additional marketing maneuvers. I wouldn't rule out a change
in business model.

Now, if it doesn't catch fire soon, AM HD will have effectively
killed AM radio. But AM's are moving to FM, or secondary HD channels on
FM stations, as WLS is now on WZZN.

But there's a lot at stake here. HD may go the way of AM stereo. But
don't think for a minute that HD is over. Not yet. Not by a long shot.- Hide quoted text -

- Show quoted text -

It doesn't matter what broadcasters want - that was the whole problem
with HD Radio; HD Radio was for the broadcasters, but consumers voted
NO:



That doesn't mean they're going to give up. It just means that
eventually consumer apathy may prevail down the road. If consumer apathy
prevails.

For now, at least, broadcasters will soldier on, until either they
make it stick, get an FCC mandate for digital only broadcast, or it
finally, mercifully, goes away.

It may not look good, but the matter is not yet settled.