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On Oct 3, 5:54?am, SFTV_troy wrote:
David Eduardo wrote:

The standard daypart is 7 to Midnight.

Using the 6th largest city, Houston, as an example, between 7 PM
and midnight...as a percentage of all persons, whether using radio or
not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
persons in that age group, whether listening or not.

Thank you. That's what I wanted. For comparison, television pulls
over 60% of all persons during 7 to midnight.

- 0.6% listening to AM during primetime
- over 30% watching broadcast TV (fox, cw, ...)
- over 60% watching all tv (including cable)

Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.

Listeners do not care about audio quality, but program quality - it
is the music formatted FMs that are screwed from attacks from iPods,
cell phone music streaming, and personalized music services such as
Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly
rated. You have it ass-backwards.

Then why have news talk stations all over the US moved totally to FM or are
transitioning with simulcasts? The answer is that they get a big increase in
25-54 listeners when on FM, as the under-55 crowd likes the programming, but
hates the sound quality. When they get it on FM, they listen.

And AM news talkers have about 60% or more of their audience in the 55 and
older demos, which is not an age group with much, if any, sales appeal.

Heck, just this week a 50 kw sports AM in Detroit moved to FM... because
they want to appeal more to younger-than-55 demographic groups.