wrote in message
oups.com...
On Oct 3, 5:54?am, SFTV_troy wrote:
David Eduardo wrote:

The standard daypart is 7 to Midnight.

Using the 6th largest city, Houston, as an example, between 7 PM
and midnight...as a percentage of all persons, whether using radio or
not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
persons in that age group, whether listening or not.

Thank you. That's what I wanted. For comparison, television pulls
over 60% of all persons during 7 to midnight.

- 0.6% listening to AM during primetime
- over 30% watching broadcast TV (fox, cw, ...)
- over 60% watching all tv (including cable)

Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.

Listeners do not care about audio quality, but program quality - it
is the music formatted FMs that are screwed from attacks from iPods,
cell phone music streaming, and personalized music services such as
Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly
rated. You have it ass-backwards.

Then why have news talk stations all over the US moved totally to FM or are
transitioning with simulcasts? The answer is that they get a big increase in
25-54 listeners when on FM, as the under-55 crowd likes the programming, but
hates the sound quality. When they get it on FM, they listen.

And AM news talkers have about 60% or more of their audience in the 55 and
older demos, which is not an age group with much, if any, sales appeal.

Heck, just this week a 50 kw sports AM in Detroit moved to FM... because
they want to appeal more to younger-than-55 demographic groups.

"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes the
programming, but hates the sound quality. When they get it on FM, they
listen.


I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income. No
wonder so many businesses are going under, if that's the way they do
business.

Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes the
programming, but hates the sound quality. When they get it on FM, they
listen.


I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income


Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.

On Oct 4, 10:13?am, SFTV_troy wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes the
programming, but hates the sound quality. When they get it on FM, they
listen.

I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income

Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.

Good luck advertising to Gen Y, as they have shunned terrestrial radio
in favor of iPods, cell phones, Satellite Radio, etc...

"IBOCcrock" wrote in message
oups.com...
On Oct 4, 10:13?am, SFTV_troy wrote:
Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM
or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes
the
programming, but hates the sound quality. When they get it on FM,
they
listen.

I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income

Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.

Good luck advertising to Gen Y, as they have shunned terrestrial radio
in favor of iPods, cell phones, Satellite Radio, etc...

45-50 year olds are the ones you sell new whizbang TV's, cars,
refrigerators, etc. to. Not toothpaste. And BTW.. me, I'm always trying
different brands of toothpaste, and even some of the new flavors of soda and
such.

In article om,
SFTV_troy wrote:

Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes the
programming, but hates the sound quality. When they get it on FM, they
listen.


I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income


Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.

Your posts are so convincing.

--
Telamon
Ventura, California

On Oct 3, 1:34 pm, "David Eduardo" wrote:
wrote in message

oups.com...





On Oct 3, 5:54?am, SFTV_troy wrote:
David Eduardo wrote:

The standard daypart is 7 to Midnight.

Using the 6th largest city, Houston, as an example, between 7 PM
and midnight...as a percentage of all persons, whether using radio or
not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
persons in that age group, whether listening or not.

Thank you. That's what I wanted. For comparison, television pulls
over 60% of all persons during 7 to midnight.

- 0.6% listening to AM during primetime
- over 30% watching broadcast TV (fox, cw, ...)
- over 60% watching all tv (including cable)

Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.

Listeners do not care about audio quality, but program quality - it
is the music formatted FMs that are screwed from attacks from iPods,
cell phone music streaming, and personalized music services such as
Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly
rated. You have it ass-backwards.

Then why have news talk stations all over the US moved totally to FM or are
transitioning with simulcasts? The answer is that they get a big increase in
25-54 listeners when on FM, as the under-55 crowd likes the programming, but
hates the sound quality. When they get it on FM, they listen.

And AM news talkers have about 60% or more of their audience in the 55 and
older demos, which is not an age group with much, if any, sales appeal.

Heck, just this week a 50 kw sports AM in Detroit moved to FM... because
they want to appeal more to younger-than-55 demographic groups.- Hide quoted text -

- Show quoted text -

d"Eduado,

Think about the Political 'import' of what you are saying.

* News/Talk Radio on AM/MW Conservatized
the Over-50 Demographic Groups.

* News/Talk Radio on FM could Conservatized
the Over-25 Demographic Groups.

Clearly the Democrats will Ban Conservative New/Talk
on the FM Radio Band { Except for Liberal NPR & PRI }

the times they are a changing . . .
- i heard that on the radio ~ RHF

In article ,
"David Eduardo" wrote:

wrote in message
oups.com...
On Oct 3, 5:54?am, SFTV_troy wrote:
David Eduardo wrote:

The standard daypart is 7 to Midnight.

Using the 6th largest city, Houston, as an example, between 7 PM
and midnight...as a percentage of all persons, whether using radio or
not, it is 0.6%. In 18-34 year olds, the share is 0.4% of all
persons in that age group, whether listening or not.

Thank you. That's what I wanted. For comparison, television pulls
over 60% of all persons during 7 to midnight.

- 0.6% listening to AM during primetime
- over 30% watching broadcast TV (fox, cw, ...)
- over 60% watching all tv (including cable)

Is it any wonder the AM stations feel the need to improve the quality
of the sound (digital upgrade), in hopes of bringing in more listeners.

Listeners do not care about audio quality, but program quality - it
is the music formatted FMs that are screwed from attacks from iPods,
cell phone music streaming, and personalized music services such as
Pandora, Slacker, and Last.FM - news/talk/sports/ AMs are highly
rated. You have it ass-backwards.

Then why have news talk stations all over the US moved totally to FM or are
transitioning with simulcasts?

Snip

Then why hasn't this totally happened in souther California...Dude.

--
Telamon
Ventura, California