Brenda Ann wrote:
"David Eduardo" wrote in message
...
Then why have news talk stations all over the US moved totally to FM or
are transitioning with simulcasts? The answer is that they get a big
increase in 25-54 listeners when on FM, as the under-55 crowd likes the
programming, but hates the sound quality. When they get it on FM, they
listen.


I'm sure glad that the radio industry can afford to just toss away the
largest segment of the population, with the most disposable income


Advertising to people over 45 is a waste. They are "set in their
ways" and no amount of advertising is going to make them switch from
Crest to Colgate. Advertising to someone over 45 will Not persuade
them to switch brands. It's a waste of money.