Niche HD formats won't work
On Apr 11, 8:00�pm, "Scooter" wrote:
If HD radio survies you're probaly hoping more format choices.. But don't
hold your breath!
FM: The Rise and Fall of Rock Radio by Richard Neer Villard Books
The sad truth about modern radio is that it's not--repeat not--about playing
music or talk that listeners like to hear. Radio is about promising discrete
audiences to advertisers--it's an advertising-delivery vehicle. The truth is
that most radio listeners don't want to hear songs they don't recognize or
that haven't been sufficiently hyped. Only what researchers call
"sophisticated" listeners are into music experimentation--and they don't
comprise a big enough demographic to merit many radio stations of their own.
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