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On Apr 11, 8:00�pm, "Scooter" wrote:
If HD radio survies you're probaly hoping more format choices.. But don't hold your breath! FM: The Rise and Fall of Rock Radio by Richard Neer Villard Books The sad truth about modern radio is that it's not--repeat not--about playing music or talk that listeners like to hear. Radio is about promising discrete audiences to advertisers--it's an advertising-delivery vehicle. The truth is that most radio listeners don't want to hear songs they don't recognize or that haven't been sufficiently hyped. Only what researchers call "sophisticated" listeners are into music experimentation--and they don't comprise a big enough demographic to merit many radio stations of their own. |
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