"RHF" wrote in message
...
On Jun 6, 4:11 am, "David Eduardo" wrote:
d'Eduardo it sounds like you are making a Clear Case
that AM/MW Radio as a Commercial Media is FAILING
to Promote Itself "TO" Radio Listeners "TO" Create
Awareness of AM.MW Radio as a 24/7 Source of News
and Information to Meet the Radio Listeners Needs.

That's the job of news stations via advertising and promotion... each
station is on their own in this regard. All music stations provide a
diffferent type of service than information services do.

And that is different from the issue that, whether on AM or FM, news
stations or traditional news and talk stations have just about zero appeal
to anyone under 35 or 40. AM, as a band, is only used by 40% of the
population, almost all of that being over the age of 45.

You can't promote AM to people who will not use it under any circumstance.

-or- Are you really talking about the Illegal Spanish
Speaking Radio Listeners who would not be listening
to KNX and KFI in English anyway being Un-Aware
of Emergency News and Information in English on
Radio Stations Broadcasting in English -cause- It
Ain't In Spanish. D'Oh ! ~ RHF

Emergencides are notified by the EAS system, which every station must relay.
Language makes no difference.

And there is no way to quantify illegal aliens; even the Census Bureau can
not perform an exact ennumeration. They do not self-declare, so all data is
based on estimates, not counts. Since 80% of Hispanics ARE legal, this is
not a major issue.

- The first source of info is TV for most of the two
- youngest generations of Americans. Not AM radio.

After and Earth Quake and the Power Goes OUT
99% of the TV will Not Be Working
-while- An AM/FM Radio using Batteries will Be There
24/7 Ready To Go "In Case of Emergencies"
-again- A Case of AM/MW Radio Failing to Promote
Itself as the "Go To Media In Case of Emergencies".
-sounds like- There is a PSA in there somewhere.

~ RHF