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d'Eduardo -proclaims- Much of the Population Does Not Even Know AM Radio Exists
"RHF" wrote in message ... On Jun 6, 4:11 am, "David Eduardo" wrote: d'Eduardo it sounds like you are making a Clear Case that AM/MW Radio as a Commercial Media is FAILING to Promote Itself "TO" Radio Listeners "TO" Create Awareness of AM.MW Radio as a 24/7 Source of News and Information to Meet the Radio Listeners Needs. That's the job of news stations via advertising and promotion... each station is on their own in this regard. All music stations provide a diffferent type of service than information services do. And that is different from the issue that, whether on AM or FM, news stations or traditional news and talk stations have just about zero appeal to anyone under 35 or 40. AM, as a band, is only used by 40% of the population, almost all of that being over the age of 45. You can't promote AM to people who will not use it under any circumstance. -or- Are you really talking about the Illegal Spanish Speaking Radio Listeners who would not be listening to KNX and KFI in English anyway being Un-Aware of Emergency News and Information in English on Radio Stations Broadcasting in English -cause- It Ain't In Spanish. D'Oh ! ~ RHF Emergencides are notified by the EAS system, which every station must relay. Language makes no difference. And there is no way to quantify illegal aliens; even the Census Bureau can not perform an exact ennumeration. They do not self-declare, so all data is based on estimates, not counts. Since 80% of Hispanics ARE legal, this is not a major issue. - The first source of info is TV for most of the two - youngest generations of Americans. Not AM radio. After and Earth Quake and the Power Goes OUT 99% of the TV will Not Be Working -while- An AM/FM Radio using Batteries will Be There 24/7 Ready To Go "In Case of Emergencies" -again- A Case of AM/MW Radio Failing to Promote Itself as the "Go To Media In Case of Emergencies". -sounds like- There is a PSA in there somewhere. ~ RHF |
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