IBOC obsolete out of the box.
Few advertisers want to reach 12-25 year olds...thats why radio doesn't
interest them.
C'mon, even Eduardo says that the most desired demo is the 18-34.
Right...18-34....not 12-25.
Soft drink manufacturers and candy makers aim most of their buys directly
at the 12-25 age group.
And there aren't many soft-drink, candy makers and bubble-gum adds to
support this demo.
The demos themselves don't give a rat's arse whether advertisers target
them or not..
Sure it doesn. If no one is trying to attract them as listeners...they are
going to find very few formats that attract them.
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