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Old October 4th 08, 04:06 AM posted to rec.radio.shortwave
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Default IBOC obsolete out of the box.



Few advertisers want to reach 12-25 year olds...thats why radio doesn't
interest them.


C'mon, even Eduardo says that the most desired demo is the 18-34.


Right...18-34....not 12-25.

Soft drink manufacturers and candy makers aim most of their buys directly
at the 12-25 age group.


And there aren't many soft-drink, candy makers and bubble-gum adds to
support this demo.

The demos themselves don't give a rat's arse whether advertisers target
them or not..


Sure it doesn. If no one is trying to attract them as listeners...they are
going to find very few formats that attract them.



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