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![]() Few advertisers want to reach 12-25 year olds...thats why radio doesn't interest them. C'mon, even Eduardo says that the most desired demo is the 18-34. Right...18-34....not 12-25. Soft drink manufacturers and candy makers aim most of their buys directly at the 12-25 age group. And there aren't many soft-drink, candy makers and bubble-gum adds to support this demo. The demos themselves don't give a rat's arse whether advertisers target them or not.. Sure it doesn. If no one is trying to attract them as listeners...they are going to find very few formats that attract them. |
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