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Old October 18th 08, 08:34 PM posted to rec.radio.shortwave
David Eduardo[_4_] David Eduardo[_4_] is offline
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First recorded activity by RadioBanter: Jun 2007
Posts: 1,817
Default ibiquity AM hybrid digital radio provides little consumer benefits


"Telamon" wrote in message
...
In article ,
"David Eduardo" wrote:


Try re-reading the paragraph above your ill-reasoned one. I said
"decently
rated" quite clearly. KVEN is rated 39th in the market in 25-54 year old
listeners (what in the industry are called the "sales demos") and is 27th
in
listeners of all ages (12+ being the term used for that.). It's billings
have fallen by more than half since the year 2000, and currently are
about
10% of the level attained by the market's leading billers, KCAQ, KHAY and
KXLM.


I don't need to reread it master of BS. You have this false notion that
there are only like 2 stations that have any signal in a market, which
of course is BS.


No, I have the proof, as does any other subscriber to Arbitron, that people
will not listen to weak signals that are subject to noise, interference or
difficult to tune in.

Anyway, you are obfuscating. I clearly said that AM stations with any
appreciable ratings are not playing music. You went off on an unrelated and
irrelevant tangent.

I get around 13 stations over S9 where I live 60 miles north of LA and
of course there are another dozen that put in a decent relatively noise
fee signal on a portable most places.


But most of the ones that have a good signal TO YOU do not get listening by
anyone else that is measurable.

In fact, most places in the US don't have much music on AM unless, as I
said, it is in Farsi or Russian or Polish, to name three... or the
station
is one of several forms of Gospel that have mostly 55 and over listeners.


I don't believe it.


Name me ONE non-ethnic AM that plays only music and has salable ratings
(meaning under age 55 listening).


No, I would say, as I always have, that what you may pick up on your
$5000
radio does not have the signal strength, clarity and consistency the
average
listener seeks. There are probably hundreds or relatively easy out of
market
AM signals you can get, between daytime and night. Listeners only pick
the
ones that have monster signals, as proven by decades of research.


This is part of your BS story. I just used the table radios for S meter
readings and the portable for listening. Over a dozen come in noise free
on the portable. Actually almost 2 dozen come in noise free.


But nobody else listens to them, even in your specific ZIP code area, as I
explained to you before.

Again, all of this is to divert attention from the fact that you cited a
music AM in your metro area and I gave you the facts that it is rated poorly
(39th in 25-54 in the Ventura / Ornard MSA) and has plummeting revenue and
almost no billing now. That's typical for music AMs unless they are ones
like KIRN that are the only service to an unserved community... in this
case, Persians.