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![]() "Telamon" wrote in message ... In article , "David Eduardo" wrote: Try re-reading the paragraph above your ill-reasoned one. I said "decently rated" quite clearly. KVEN is rated 39th in the market in 25-54 year old listeners (what in the industry are called the "sales demos") and is 27th in listeners of all ages (12+ being the term used for that.). It's billings have fallen by more than half since the year 2000, and currently are about 10% of the level attained by the market's leading billers, KCAQ, KHAY and KXLM. I don't need to reread it master of BS. You have this false notion that there are only like 2 stations that have any signal in a market, which of course is BS. No, I have the proof, as does any other subscriber to Arbitron, that people will not listen to weak signals that are subject to noise, interference or difficult to tune in. Anyway, you are obfuscating. I clearly said that AM stations with any appreciable ratings are not playing music. You went off on an unrelated and irrelevant tangent. I get around 13 stations over S9 where I live 60 miles north of LA and of course there are another dozen that put in a decent relatively noise fee signal on a portable most places. But most of the ones that have a good signal TO YOU do not get listening by anyone else that is measurable. In fact, most places in the US don't have much music on AM unless, as I said, it is in Farsi or Russian or Polish, to name three... or the station is one of several forms of Gospel that have mostly 55 and over listeners. I don't believe it. Name me ONE non-ethnic AM that plays only music and has salable ratings (meaning under age 55 listening). No, I would say, as I always have, that what you may pick up on your $5000 radio does not have the signal strength, clarity and consistency the average listener seeks. There are probably hundreds or relatively easy out of market AM signals you can get, between daytime and night. Listeners only pick the ones that have monster signals, as proven by decades of research. This is part of your BS story. I just used the table radios for S meter readings and the portable for listening. Over a dozen come in noise free on the portable. Actually almost 2 dozen come in noise free. But nobody else listens to them, even in your specific ZIP code area, as I explained to you before. Again, all of this is to divert attention from the fact that you cited a music AM in your metro area and I gave you the facts that it is rated poorly (39th in 25-54 in the Ventura / Ornard MSA) and has plummeting revenue and almost no billing now. That's typical for music AMs unless they are ones like KIRN that are the only service to an unserved community... in this case, Persians. |
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