HD Radio - Trend to watch: Team-branded HD2s !!
In article ,
Dave Barnett wrote:
But I still can't see how it'll take off with
limited programming, compromised audio quality, and a myriad of
competing program delivery systems, all of which are much less costly
and far superior. It just doesn't make sense. The public today is
pretty well educated, and even my friends who are gadget freaks and
"first adopters" are not interested in HD Radio.
That last sentence contains the reason HD Radio will die: no consumer
interest. The industry can engage in all the masturbatory exercises it
likes, but if the public is not interested, that's the end of the story.
The public is not interested. The big push several years ago was to
"educate the public" about HD Radio. Well, the public is not only
educated now, but has post-graduate degrees. The public is willfully
ignoring HD Radio.
Meanwhile, the noise
in the existing radio bands drives listeners like me - people who really
enjoy radio - to the web. I'm just hopeful this whole thing shakes out
soon.
That is the concern. HD Radio is done. There is no question about that
from anyone who is awake. Eventually, its enthusiasts will figure it
out. But by then, the damage to the core may be irreversible.
Even Radio World, the biggest shill HD Radio ever had is now saying to
broadcasters, "Don't expect HD Radio to bail you out."
Such insight!
--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last
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