"D. Peter Maus" wrote in message
...
On 12/16/09 13:48 , fdgdfgfdg wrote:
"D. Peter wrote in message
...
On 12/15/09 17:35 , Brenda Ann wrote:
"Bob wrote in message
news:4b2a08da.2108125@chupacabra...
If HD is really the loser some would have us believe, it will still
linger
because the stations that already have it won't have any incentive to
ditch the
gear they've acquired, because it wouldn't bring much beyond scrap
metal
value
in the used market.
Of course whenever I listen to the table radio in the other room it'll
probably
be an HD station.
...and any listener feedback from me will likely reflect my
satisfaction
with
the improvements that technology brings.
So what's a station GM to do, keep what some listeners (the ones that
respond)
say they like, or listen to a few querulous snivelers on usenet which
is
known
as a forum for whiners?


Neither. They'll look at the dismal sales curve for the receivers and
the
near zero Arbitron ratings for their IBOC streams and eventually
conclude
that it isn't worth the extra electricity to keep the IBOC running.




There's still the matter of investment. With well into 6 figures for
a
single station, manglement, investors, and corporate interests will not
simply let it die and go away. Like AM stereo, which actually worked, it
took nearly 20 years to go away.

But, UNlike AM stereo, which had a "marketplace based" approach and
competing standards all on the air at once....HD Radio standard has been
chosen. There is no battle among the formats on the air. Listeners can
enjoy it from the get go.

With AM Stereo, one had to decide which system to buy...and then could
only
listen to certain stations.

HD learned from that fiasco...and is avoinding the pitfalls.

The uptake is slow...

So? It's not in a race? Apathy is everywhere in radio, satelite, SW, AM,
FM, HD. Consumers aren't rushing to do anything with radio.

the technology is flawed

Debatable.

and the implementation is poor.

Implementation is pretty good! Consumers in most places can pick up an HD
radio and start enjoying it immediately. (Unlike the AM Stereo "marketplace
solution".)

But the investment has been spectacular.

In the scheme of things, not really.