On Aug 8, 1:26*pm, "
wrote:
On Aug 7, 7:13*pm, (David Kaye) wrote:

RHF wrote:
Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. *People over age 50 don't count to most advertisers,
thus most of the KGO listenership is a group few companies want to reach. *
That's because people over 50 don't buy much, and those who do tend not to be
swayed much by advertising. *

That's just the reality of the ratings game.

I believe you have it half right. People over 50 spend plenty of
money, but their purchasing habits are well established. You can't
make them change brands. So the theory is you indoctrinate the
younguns and they will buy your crap for life. Apple is a prime
example. The young liked the ipod, so they think Apple makes good
phones too.

True. An old fuddy-duddy like Obama was still wedded to his
BlackBerry.

The reality is that people change because products change and
suppliers go out of business. If brand names continue to exist, they
are names only.

I admit my mother in law finds it hard to use her DVD player, but
she's over 90, and she's used to playing tapes over Ch. 3.

I've said this before -- my uncle was 65 when he dropped his lifetime
habit of buying Chryslers for a Toyota. He was the first guy on his
block to get color TV, and had he lived long enough I'm sure he'd be
the first one with a plasma widescreen.