On Aug 8, 1:26*pm, "
wrote:
On Aug 7, 7:13*pm, (David Kaye) wrote:

RHF wrote:
Yes - I have been Packaged and am Ready for Delivery

-but- according to D'Eduardo : I Don't Count ~ RHF

Well, you may not count. *People over age 50 don't count to most advertisers,
thus most of the KGO listenership is a group few companies want to reach. *
That's because people over 50 don't buy much, and those who do tend not to be
swayed much by advertising. *

That's just the reality of the ratings game.

I believe you have it half right. People over 50 spend plenty of
money, but their purchasing habits are well established. You can't
make them change brands. So the theory is you indoctrinate the
younguns and they will buy your crap for life. Apple is a prime
example. The young liked the ipod, so they think Apple makes good
phones too.

True. An old fuddy-duddy like Obama was still wedded to his
BlackBerry.

The reality is that people change because products change and
suppliers go out of business. If brand names continue to exist, they
are names only.

I admit my mother in law finds it hard to use her DVD player, but
she's over 90, and she's used to playing tapes over Ch. 3.

I've said this before -- my uncle was 65 when he dropped his lifetime
habit of buying Chryslers for a Toyota. He was the first guy on his
block to get color TV, and had he lived long enough I'm sure he'd be
the first one with a plasma widescreen.

In article
,
spamtrap1888 wrote:

On Aug 8, 1:26*pm, "

I believe you have it half right. People over 50 spend plenty of
money, but their purchasing habits are well established. You can't
make them change brands. So the theory is you indoctrinate the
younguns and they will buy your crap for life. Apple is a prime
example. The young liked the ipod, so they think Apple makes good
phones too.

True. An old fuddy-duddy like Obama was still wedded to his
BlackBerry.

That "purchasing habits are well-established by age 50" is the most
ridiculous nonsense I have ever heard in my life. Since I was 50 (decade
before last), I have changed almost everything--several times. Two years
ago, I bought my first Ford. Before that, I owned three Chevys
(sequentially). Chevys got worse; Fords got better. MY age has nothing
to do with that.

After decades of owning a top-loading washer, I bought a front loader
last month. My home phone system isn't based upon any technology I grew
up with and spent much of my life installing and maintaining (it is more
complex than anything a radio station other than KGO has now). After
over ten years of DSL, I went with cable Internet several months ago
(actually I have both now). Cable got better; DSL stagnated. And on and
on it goes.

Change is the spice of life. After living my whole life in California,
I'm prepared to live my final years in another state...one that isn't
constantly telling me how I have to live. I may be a senior citizen, but
I'm certainly capable of recognizing the benefits of superior products
when they show up as well as being able to adjust my life accordingly.

The reality is that people change because products change and
suppliers go out of business. If brand names continue to exist, they
are names only.

Exactly. Brand-loyalty might have been a consideration in the fifties
and sixties, but today it is meaningless. Even we doddering oldies know
that.

I've said this before -- my uncle was 65 when he dropped his lifetime
habit of buying Chryslers for a Toyota. He was the first guy on his
block to get color TV, and had he lived long enough I'm sure he'd be
the first one with a plasma widescreen.

Indeed. When one turns fifty, his brain does not turn to mush (I should
hope not: fifty is but a fond distant memory). In addition to still
being able to dress myself, you might be surprised the purchasing
decisions I can make.

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last

On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote:

That "purchasing habits are well-established by age 50" is the most
ridiculous nonsense I have ever heard in my life.

Not necessarily brands, but the type of products which you buy.

You are still buying automobiles, but it is unlikely that you
are now going to start buying hang-gliders.

Indeed. When one turns fifty, his brain does not turn to mush (I should
hope not: fifty is but a fond distant memory).

The brain starts turning to mush as soon as it stops getting used
on a regular basis. Many people never start using it, so the effect
is accelerated in them with aging.

On 8/10/10 09:12 , J G Miller wrote:
On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote:

That "purchasing habits are well-established by age 50" is the most
ridiculous nonsense I have ever heard in my life.

Not necessarily brands, but the type of products which you buy.

You are still buying automobiles, but it is unlikely that you
are now going to start buying hang-gliders.


Interested you should bring this up. In my ultralight club, only
one member is under 50. And we add new members every year. Of those
of us who own an ultralight, only three bought their first before
the age of 50.

The reasons? Well, discretionary income is higher at this age, so
there is money for it. And after the work-a-day/family grind begins
to fade, adults begin to look at resuming the adventures they put on
hold in their 20's.

A large percentage of pilots come to aviation later in life.
Because the opportunity to invest both the time and the money is now
available.

Now, what DOES seem to be the case, is that 50+ buyers are less
prone to being convinced by quick and dirty advertising, requiring a
more thoughtful, and informative approach to convince them to turn
loose of their cash.

But the priorities that guided the previous generation are not
ours. To borrow a line from Dennis Hopper, 'the generation that
wasn't going to get old...didn't.' The over 50 set is as
adventurous, and prone to taking on new life paths, as the younger,
so-called 'desirable demographics.' And they have greater
discretionary income to spend, and more maturity to guide them in
doing it. In many cases, it wasn't until their 50's, that many
people didn't have their **** together enough to begin new adventures.

That advertisers haven't learned to tap into this wealth is a
tribute to their shortsighted grasp on the limits that guided them
25 years ago.

As Brenda Ann pointed out, times, and the state of the population
has changed. It's time to catch up.

On Aug 10, 7:37*am, "D. Peter Maus" wrote:

* *The reasons? Well, discretionary income is higher at this age, so
there is money for it. And after the work-a-day/family grind begins
to fade, adults begin to look at resuming the adventures they put on
hold in their 20's.

Yep, those were the days alright... Now, so many over-50's have had
their retirement accounts ravaged, their home equity gone deeply into
the red, if not their home's loss completely, and face a dismal job
market competing with 30-somethings, and are only a few years away
from, what used to be, a normal retirement age. So, they're are really
pinching pennies and squeezing nickels. Fortunately, I guessed right
in major matters. Thus, so far-so good [knock wood] but I am even
nervous of letting go of my money like I used to.

An over-50 buddy of mine told me he bought a yacht a few months ago.
I told him I hadn't heard that. He replied that he had really been
down playing it, because of the hard times the other over-50's friends
have been having and it was too awkward to bring it up.

Ciccio

On 8/10/10 10:00 , Ciccio wrote:
On Aug 10, 7:37 am, "D. Peter wrote:

The reasons? Well, discretionary income is higher at this age, so
there is money for it. And after the work-a-day/family grind begins
to fade, adults begin to look at resuming the adventures they put on
hold in their 20's.

Yep, those were the days alright... Now, so many over-50's have had
their retirement accounts ravaged, their home equity gone deeply into
the red, if not their home's loss completely, and face a dismal job
market competing with 30-somethings, and are only a few years away
from, what used to be, a normal retirement age. So, they're are really
pinching pennies and squeezing nickels. Fortunately, I guessed right
in major matters. Thus, so far-so good [knock wood] but I am even
nervous of letting go of my money like I used to.

An over-50 buddy of mine told me he bought a yacht a few months ago.
I told him I hadn't heard that. He replied that he had really been
down playing it, because of the hard times the other over-50's friends
have been having and it was too awkward to bring it up.

Ciccio


The question is not whether he should play it quiet for a while.
The question is: how big is the yacht?

In article
,
Ciccio wrote:

Yep, those were the days alright... Now, so many over-50's have had
their retirement accounts ravaged, their home equity gone deeply into
the red, if not their home's loss completely, and face a dismal job
market competing with 30-somethings, and are only a few years away
from, what used to be, a normal retirement age. So, they're are really
pinching pennies and squeezing nickels. Fortunately, I guessed right
in major matters. Thus, so far-so good [knock wood] but I am even
nervous of letting go of my money like I used to.

It doesn't matter how much you may have, no one wants to see the state
draining one's life savings. California is throwing money down the
toilet. How many taxpayers does it take now to support one former
state-employed retiree (since the crash)? It would appear that anyone
with any money left at all is going to be taxed up to his eyes.

An over-50 buddy of mine told me he bought a yacht a few months ago.
I told him I hadn't heard that. He replied that he had really been
down playing it, because of the hard times the other over-50's friends
have been having and it was too awkward to bring it up.

Those who have nurtured a nest egg frequently find themselves resented
by those who haven't bothered.

--
John Higdon
+1 408 ANdrews 6-4400
AT&T-Free At Last

http://www.devilfinder.com
The BBC: still biased? Telegraph Blogs

BBC is Biased to the Enth Degree!
cuhulin

On 2010-08-10 18:45:28 -0700, John Higdon said:

It doesn't matter how much you may have, no one wants to see the state
draining one's life savings. California is throwing money down the
toilet. How many taxpayers does it take now to support one former
state-employed retiree (since the crash)? It would appear that anyone
with any money left at all is going to be taxed up to his eyes.

OR ...

Such folks, like myself, are going to move to an adjacent no-tax state
(Nevada and Washington come immediately to mind).

It has already been decided by the SCOTUS that California, and other
states with high income taxes, CANNOT go after its former residents, to
tax them on on tax-sheltered income which was earned while a resident
of California.

On Aug 10, 7:37*am, "D. Peter Maus" wrote:
On 8/10/10 09:12 , J G Miller wrote:

On Mon, 09 Aug 2010 22:25:36 -0700, John Higdon wrote:

That "purchasing habits are well-established by age 50" is the most
ridiculous nonsense I have ever heard in my life.

Not necessarily brands, but the type of products which you buy.

You are still buying automobiles, but it is unlikely that you
are now going to start buying hang-gliders.

* *Interested you should bring this up. In my ultralight club, only
one member is under 50. And we add new members every year. Of those
of us who own an ultralight, only three bought their first before
the age of 50.

* *The reasons? Well, discretionary income is higher at this age, so
there is money for it. And after the work-a-day/family grind begins
to fade, adults begin to look at resuming the adventures they put on
hold in their 20's.

....

* *But the priorities that guided the previous generation are not
ours. To borrow a line from Dennis Hopper, 'the generation that
wasn't going to get old...didn't.' The over 50 set is as
adventurous, and prone to taking on new life paths, as the younger,
so-called 'desirable demographics.' And they have greater
discretionary income to spend, and more maturity to guide them in
doing it. In many cases, it wasn't until their 50's, that many
people didn't have their **** together enough to begin new adventures.

* *That advertisers haven't learned to tap into this wealth is a
tribute to their shortsighted grasp on the limits that guided them
25 years ago.

This delayed daredeviltry reminded me: A friend of mine, going
apparently through a third "midlife crisis," bought his first
motorcycle a couple of years ago, at age 58. He uses it to commute to
his job.

He apparently had at least one close call, but no injuries.

In the absence of bikey ads on the radio, his chief source of
information was a neighbor in his sixties who has ridden since his
teens.