Back in the day - stations such as 14 KQV AM and WPEZ FM often times tried to see who could out do each other.

Even WYDD and sister station of KQV - WDVE Pittsburgh's Rockers - would ID every 15 minutes or so...

Things like Cheech and Chong saying WDVE Picksburgh, or 102.5 WDVE / DVE Rocks U Rocks U Rocks U Rocks u......

WPEZ eventually becomming WBZZ and stations moving up and down the dial or going off the air entirely.

The creme always rises to the top, while the turds goes down the drain...