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Tarheel pricing too high?
Roy Lewallen wrote:
Jim Lux wrote: Bob John wrote: Is Tarheel pricing their products out of the market? I had consideration purchasing a little Tarheel II during our local Hamfest last weekend in Aurora, IL. The dealer informed me the price had once again gone up and they are now $289.99. Seems a reasonable price for a retail thing. Someone has to buy the parts, someone has to pay someone to assemble it, someone has to store it in a warehouse, someone has to sit in a store to sell it, etc. All those steps add up. When I worked in product design, we used to figure that retail selling price (w/o discounts) would be 5-10 times the raw parts (Bill of Materials, BOM) cost. So, based on that, the parts cost for that antenna would be somewhere between $25-50. . . It makes absolutely no sense to apply one rule of thumb for pricing to all industries and situations. First, most rules of thumb are based on what it takes for a given business to make a profit on an item, and this varies tremendously on the volume, amount of R&D required for development, and a large number of other factors. What do you think the price of EZNEC is as a multiple of the cost of the CD -- or a printer ink cartridge based on its parts cost? How about a $3.00 calculator? But this doesn't have anything to do with what a product is worth, anyway. What a product is worth is what people are willing to pay for it, no more, no less. It's senseless to spend time figuring out what a vendor *should* charge based on some contrived rule based on only one of many factors determining its manufacturing cost. Vote with your pocketbook. If people find that the value of the item is worth the price, they'll pay it. Otherwise, they won't. And anyone thinking an item is overpriced should jump at the opportunity -- use the time you would have spent grousing and make it yourself and sell it for less. You'll be on your way to your first million. . . or, more likely, on your way to learning a few basic rules about business. Roy Lewallen, W7EL A number of years ago a friend of mine worked for a company that made oem patch antenna's for GPS receivers. His company sold them for $10 each. The retail sales price for these antenna's was $100.00. This is quite in line with the above mentioned markup. Dave WD9BDZ BTW: I bought two and still have them somewhere. |
#12
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Tarheel pricing too high?
The best bet is the ATAS120. Same price as the Tarheel and you don;t need
any expensive interface boxes. You can't work 80 with it but you couldn't possibly have been considering 80 with the little Tarheel anyway. The FT100D and ATAS are a great mobile combo. I have two of them in two different vehicles. "Bob John" wrote in message ... Is Tarheel pricing their products out of the market? I had consideration purchasing a little Tarheel II during our local Hamfest last weekend in Aurora, IL. The dealer informed me the price had once again gone up and they are now $289.99. Add to this amount the sales tax, auto-controller and mount and you are way over $600.00. This is more then I paid for my FT-100D, which I purchased new. At this point in time, the Hustler antenna is working fine and I don't have to worry about theft. Bob, AA8X |
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