On 04/13/2011 08:16 PM, Scott wrote:


I re-joined ARRL a few years back after having let my membership lapse
because of what I considered a lack of technical articles in QST. I was
primarily a member to get QST. After my membership expired again, I got
boatloads of mailings from ARRL, begging me to come back and even
offering a choice of a book to get me to come back. I mailed back their
letters with a hand written note saying I wasn't interested. They asked
me why. I said QST isn't nearly technical enough for me anymore. They
suggested I get QEX. So I made a "counter-offer"...I asked them to
substitute QEX for QST. They basically laughed and said they couldn't do
that. Seems it would have saved them some money as QEX only comes out 6
timers per year versus 12 for QST. So, now they get NO money from me...

N0EDV

QST is about the ads. QEX appeals to people who are pretty immune to ads.