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Old March 18th 16, 10:41 PM posted to rec.radio.broadcasting,rec.radio.info
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Pair Of Honolulu Format Changes

Posted: 18 Mar 2016 11:39 AM PDT
https://radioinsight.com/blog/headli...ormat-changes/

A pair of format changes have taken place in Honolulu. iHeartMedia has
flipped Conservative Talk 990 KIKI to Sports Fox Sports 990. KIKI is
running the national Fox Sports Radio lineup outside of Dan Patrick and Jay
Mohr. Fox Sports Daybreak will air from 12am-6am, Colin Cowherd 6-9am, Rich
Eisen 9am-12pm, Steve Gorman 12-2pm, JT The Brick 2-5pm, Jason Smith 5-8pm,
and Ben Maller 8pm-12am. KIKI will also be the Honolulu affiliate for Los
Angeles Dodgers baseball and Tennessee Titans football, the latter due to
Quarterback Marcus Mariotta being a Hawaii native. Late last month HHawaii
Media flipped Hot AC Mix 101.1 KORL-FM Waianae/Honolulu to Oldies as Oldies
101.1. KORL describes itself as Oahu’s “Oldies Station” playing the
Greatest Hits from the 60s and 70s with a formula of Pop, Rock and RB and
positions itself against Salem Media Classic Hits 107.9 Kool Gold KKOL.

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Station Sales Week Of 3/18

Posted: 18 Mar 2016 06:28 AM PDT
https://radioinsight.com/blog/headli...s-week-of-318/

Station Sales Gregory Shinns Central Arkansas Radio Group is buying
Noalmark Broadcastings Hot Springs AR cluster for $1.6 million. The
stations involved are Rock simulcast Real Rock 93.5 KYRC Bismarck/101.5
KHRK Malvern, CHR 105.9 KLAZ Hot Springs, and Southern Gospel 1420
KBHS/105.5 K288FP Hot Springs. Noalmark retains its clusters in El Dorado
and Magnolia AR and Hobbs and Roswell NM. Adams Radio Group trades Variety
Hits 1280 WSUX/96.3 W242AV Seaford DE to Vincent Klepacs Bayshore Media for
Alternative 104.3 The Ryde 1590 WIJK/104.3 W282AW Ocean City and 105.1
W286BB Ocean Pines MD. Liberman Broadcasting sells 1230 KCOH Houston to
Roberta Rose Ramirez Pueblo de Galilea for $1.8 million. KCOH currently
simulcasts Liberman Regional Mexican La Ranchera KNTE Bay City/850 KEYH
Houston. RR Radio Corporation donates Liberal Talk 1450 KPTR Palm Springs
CA to Desert Community College. RR retains KPTR simulcast 1340 KWXY
Catherdal City and Conservative Talk 920 KPSI Palm Springs. Telesouth
Communications is purchasing three Mississippi stations from Olvie Sisk for
$1.15 million. Air South Radio sells AC Power 101 101.9 WFTA Fulton/Tupelo
and Variety Hits Max 95.9 WCNA Potts Camp/Tupelo, while co-owned Metro
Radio sells AC 96.1 WLZA Eupora/Starkville. Sisk will retain WFTAs tower
site while giving Telesouth all rights to antennas from 400 and higher rent
free for 30 years. TW Communications sells Gospel 1050 WTWG Columbus MS to
CBN Communications for $75,000. The buyer is a consortium of three local
Baptist churches. Collins Communications Company sells Country 1470 The
Twister KDHN Dimmitt TX to Nancy Malones ELB Broadcasting for $10. Sale
Dismissals KSBJ Educational Association is walking away from its June 2014
application to purchase 99.7 KROY Palacios TX from Roy Henderson for
$350,000. Multiple parties filed petitions to deny and informal objections
to multiple infringements made by Henderson including not paying nearly
$100,000 to Victoria Radioworks for an FCC show cause order related to
moving 95.1 KVIC Victoria to 104.7 due to Hendersons upgrade of 94.9 KHTZ
Gandao to a Class C1 from a C2 on 104.7. Another petition stated that KROY
shouldve had its license deleted for filing fraudulent STA applications and
being silent for more than 365 consecutive days. Translator Sales

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Nielsen Launches Digital Audio Ratings

Posted: 17 Mar 2016 01:03 PM PDT
https://radioinsight.com/blog/headli...audio-ratings/

Nielsen today announced the launch of its Digital Audio Ratings to measure
listening across over-the-air, mobile apps and web players regardless of
device. The service has been measuring over 2500 stations already in all 48
PPM markets and will focus on streams of programmed webcasters and
over-the-air stations at first. Measurements of custom streaming services
and on-demand audio including podcasts will follow. Two month pre-currency
previews will be available in the February and March surveys. Starting with
the April 2016 survey, Nielsen clients will need to license the data
separately from their current subscription. Nielsen began promoting the
now-live service to stations last year. Nielsen (NYSE: NLSN) today
announced the launch of Nielsen Digital Audio Ratings, the new solution to
measure over-the-air radio listening, across mobile apps and web players,
regardless of ad model and device—smartphones, tablets and computers. The
service will provide the industry with the ability to assess the value of
digital inventory and clarify return on digital investments, while aligning
with established broadcast and digital currencies. Nielsen Digital Audio
Ratings is a component of Nielsens Total Audience, an initiative that
provides comparable metrics across all linear and digital platforms. The
Nielsen Digital Audio Ratings service, which is currently collecting data
on more than 2,500 station streams across all 48 personal people meter
(PPM) markets, measures the extension of broadcast radio to streaming
environments. Initially, Nielsen Digital Audio Ratings will report the
listening of digital streams of AM/FM radio stations and e-radio stations
in the 48 PPM markets. Measurement for custom-curated and on-demand audio,
including podcasts, is currently in development. With the way people
consume content in a continual state of change, its critical to capture all
of the platforms where people are listening to audio, whether on the radio,
computers or smartphones, said Brad Kelly, Managing Director, Nielsen
Audio. To achieve Total Audience for audio, we must provide a comprehensive
view of listening behavior across all platforms and what better way to
start than with radio. Nielsen Digital Audio Ratings allows broadcasters,
advertisers and marketers to better understand the dynamics of a stations
over-the-air and online audiences. Nielsen Digital Audio Ratings employs
Nielsens proprietary software development kit (SDK), which is integrated
into mobile apps and web players. This method uses big data, a census-style
measurement approach and demographic information from third-party data
providers, which is calibrated with Nielsens PPM panel. The product
combines digital audio measurement with clear, industry-standard
methodology, allowing clients to measure the total reach of radio
listening. Additionally, Nielsen Digital Audio Ratings gives radio stations
the insight buyers and marketers need to quantify the size and nature of a
stations online audience on smartphones, tablets and computers. The result
is a seamless audio measurement that allows broadcasters and marketers to
easily plan, buy and sell all audio content. The service will formalize a
two-month pre-currency preview period covering data from the February and
March 2016 surveys, available in mid-March and mid-April, respectively.
Beginning with the April 2016 survey data, released in mid-May, clients
must license Nielsen Digital Audio Ratings to access data related to their
own media properties and the data of other subscribers. Nielsen Digital
Audio Ratings audience estimates will include both an average quarter hour
(AQH) and average minute audience (AMA) metric for digital streams. In the
near future, Nielsen Digital Audio Ratings will expand reporting to include
diary markets, as well as regional and national views. Radio is a crucial
format to reach audiences and must be an integral part of Nielsens Total
Audience initiative, said Kelly. With Nielsen Digital Audio Ratings we will
be able to capture broadcast radios total reach and begin laying the
groundwork to measure other audio platforms where people listen to music,
syndicated programs or news/talk and sports content.

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